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Life & Work with The DJR Experience

Today we’d like to introduce you to The DJR Experience.

Hi, The DJR Experience; thanks for joining us today. We’d love for you to start by introducing yourself.
Hello. The journey for The DJR Experience has been quite the ride. My name is Devin J. Ricks (founder & creator). The brand is a self-titled experience where we bring you a unique style to fashion, lifestyle, fragrances, nightlife, etc., that I culturally feel people would love to experience. In 2015, the journey started with the clothing apparel titled “No More Apologies,” where we believe the phrase is uplifting & empowering. We want the phrase to be for people who are unapologetic & want to aspire to be in the best spaces of their lives while creating the best versions of themselves. As we say, if you’re done apologizing for putting yourself first, then this is the brand for you. We want people to understand there’s a difference between being “selfish” & “putting yourself first.” You have to have a strong priority to be the best you can be. Over the years, we have had celebrities wear & showcase our line on television and at popular social events. Some names include Ty Hunter (fashion stylist to the iconic Beyoncé Knowles-Carter) in 2017 during NY Fashion week, while also having cast members from the hit TV show: VH1’s “Love & Hip Hop Atlanta” showcase the line as well. We’re still adding to the brand, and it has been a great ride thus far. As we say, “It’s more than just a brand, It’s a lifestyle.”

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been fairly smooth?
It has been a smooth ride so far. We can’t complain. Of course, you have your dilemmas with manufacturers messing up orders (laughs; from our beginning years) and rotating people out from the team who aren’t fully devoted to the vision/brand, but other than that, it’s been a cool ride. The things I mentioned are typical business hurdles you may encounter, but nothing that puts a halt in our momentum. As the wise say, when people show you their colors, believe them so you can make better decisions moving forward.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Well, I am a Film Director first. People know me for my motion pictures (The Love Cycle Saga) and media journey. I am a serial entrepreneur (laughs) or the “jack of all trades.” My cinema projects (Devin J. Ricks Productions) & media (Dev TV!) started earlier in my career & The DJR Experience (lifestyle brand) came after that. It was good for me to have a few things going on to rotate my creativity around. In the beginning, you never know what will work for you. I’ve been blessed. They’ve all manifested beautifully for me. My film projects came first (popularity-wise), but media & my lifestyle brand propelled me forward in the game; working with networks (BET, VH1, MTV, etc.) & meeting celebrities. I’m most proud of them all (laughs) because they’ve all brought different joys & experiences to my life, but I can say film is where my heart is. What I believe sets me apart from others is my creative eye (artistry) & the work environments I create when assembling my team to help me bring my visions to life.

Can you talk to us a bit about the role of luck?
I guess luck played a big part in me being where I needed to be (at the right time; networking). I call it the universe (God)! You sometimes have to gamble & risk it all. Although I’ve had my ups & downs, it’s been more ups than downs. When bad luck came into play, I just charged it to the game (took it on the chin), and when good luck came, I took a mental note & patted myself on the back; thanking God for the acknowledgment that I was on the right path.


  • We have “No More Apologies” apparel starting at $5. Be sure to visit our website for the full line-up:

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The DJR Experience

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