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Life & Work with Fulya Yuksel Bekiroglu

Today we’d like to introduce you to Fulya Yuksel Bekiroglu. 

Hi Fulya, thanks for joining us today. We’d love for you to start by introducing yourself.
I was born in Tekirdag / TURKEY, completed my Master’s degree at Istanbul Bilgi University in Marketing after my Bachelor’s education. I continued marketing and corporate communication duties in different companies in the transition to my professional life. After I won the Green Card Lottery, my husband and I decided to move to the US. My passion for jewelry design, which I started as a hobby during my high school years, continued afterwards concurrently with my business life, and it still carries on since 2001. So, I decided to turn this beloved hobby to a job, while I was spending all day at home during the pandemic in the late October of 2020 in Baltimore. Today, Fulliaa has taken an American twist and puts the harmony of varieties of the nation in designs. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
Actually, I am still struggling! This sector is like the ocean. There are lots of competitors that need to be understand and analyze well. You have to differentiate between the competitors and spend a lot of money on advertising. If there is no advertising, there is no sale. If there is no sale, there is no new material to make new designs. If there is no new design, there are no new customers. It’s kind of boomerang. Everything is connected to each other. You need to be patient for the success. It’s a long way. 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a child of the Mediterranean, warm and happy. I was born and raised on the European side of Turkey and went to university in Istanbul, where I have taken in both modern and oriental vibes in my designs. My designs reflect the Mediterranean way of life; timeless, delicate, vibrant, harmonious, and always joyful. I love freshwater pearls, natural stones, clay materials for my earrings (to make them lightweight), and gold-plated findings. My designs don’t include plastic materials and fake pearls. I use gold-plated findings to make my designs affordable and look elegant. In Fulliaa, I want to bring extra shine to my beautiful customers. I want to help them believe in themselves and have confidence in everything they do. My customers will reflect beautiful, strong, independent, glamorous, and passionate women in each collection that I make. I want to put a sparkle on their inner beauty. I want every confident woman to wear my designs! 

Is there a quality that you most attribute to your success?
Being sophisticated, thinking positively, and inspiring by every piece of life 

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