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Life & Work with Carly Thurman

Today we’d like to introduce you to Carly Thurman.

Hi Carly, so excited to have you with us today. What can you tell us about your story?
Being a florist was never on the trajectory. I went into the Anthropologie scene after studying at SCAD and AAU to go into their home division. After multiple promotions, I started leaning more towards operational management roles instead of visual roles somehow but things went full circle when after leading some work-related events, I was asked to do the florals for some colleagues. Eventually, I wasn’t able to uphold both jobs so I decided to leave the safe life of vacation time and benefits to see if this could be something.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Definitely not. I typically have to step back and process the tenacity of what running your own business entails. I had no formal floral training what-so-ever so even to this day, I feel like I have made a career out of trial and error.

Appreciate you sharing that. What else should we know about what you do?
We are florists specializing in weddings. I found a niche in the Baltimore wedding industry market that I never saw coming. It has been a wild ride and can’t be more thankful for a community of creatives making cool works of art for people on one of their most important days together.

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
I believe the smaller wedding trend will probably be here to stay since that was a lot of the experience for 2020. I actually really respect these smaller gatherings because I find them to be more authentic, more real and it sits closer to what we are about.

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Freefolk Natives

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