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Inspiring Conversations with Shelly Airey of ShellyFlex Athletics

Today we’d like to introduce you to Shelly Airey.

Hi Shelly, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I am a former rhythmic gymnast turned professional circus acrobat, specializing in contortion, hand-balancing, and aerial silks. For over 15 years, I have shared my passion and knowledge of flexibility, hand-balancing, and contortion with thousands of students of all ages and skill levels.

In 2017, I opened the doors to ShellyFLEX Athletics Studio in Gaithersburg, Maryland where I hosted group classes, workshops, and private lessons. Then in 2020, when live performances and in-person coaching were suddenly put to a halt, I sprung into action and launched my online coaching program: FLEX-ED.

What started out as a temporary, short-term solution, with just 2 live classes a week, soon exploded into a full-blown coaching program with students from all over the globe, attending classes with myself and my growing team of world-class coaches. I am constantly improving upon the program, through testing, surveying, running beta tests, and interviewing our current and prospective students in order to provide them with as many opportunities for success and growth as possible.

Upon launching, I quickly discovered that this was my opportunity to develop a program unlike any other, centered around a tried and proven formula that could be catered to each individual’s specific needs and set them on a path to achieving their goals and beyond.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The biggest challenge for me was at the start of the pandemic. I was suddenly unable to perform or coach in person and had no experience with coaching online or running an online business.

Over the past year and a half, I have spent over 80 hours a week and $50,000 learning HOW to run an online business. It is completely exhausting and one of the most amazing experiences of my life.

Alright, so let’s switch gears a bit and talk business. What should we know?
Introducing the FLEX-ED. Method:

F- Foundation
L- Learning the Steps
E- Execution
X- eXponential Results

E- Explore
D- Discover

By building a solid foundation, and learning the steps with proper execution, students have been experiencing exponential growth, that has opened the doors for self-exploration and discovery. With this method, students can master any skill they desire, develop full body awareness, and gain complete confidence In exploring what their body Is truly capable of doing. My team of expert coaches is highly focused on helping students to achieve their goals.

Each instructor utilizes the FLEX-ED. Method to help students build a rock-solid foundation, quickly progress from one step to the next, and ensure that they are executing each drill and exercise correctly in order to prevent injury and guarantee a path to success. This repeatable process has proven time and time again to help students reach milestones they never thought possible.

In addition to accommodating a wide variety of different learning styles through step-by-step video tutorials, live demonstrations, individualized corrections and feedback, visual cueing, and customized drills and exercises, I also had one other priority in mind: Developing a community.

How do you think about luck?
I still find myself waking up in disbelief that I get to work with these amazing people on a daily basis. This group of talented, hard-working, motivated, compassionate, and genuinely kind human beings, is what really makes this program stand out above the rest.

Despite being from all over the world, living in different time zones, and going through a worldwide pandemic, we have created connections that will last a lifetime, I am honored to call these wonderful individuals my friends and family.

What’s really exciting is that now that things are opening back up, we’ve started to take these online connections offline! We’re now finally able to pursue in-person workshops, retreats, and group training and it has been such a delight finally getting to meet each other face to face!

Contact Info:

  • Email:
  • Website:
  • Instagram: @shellyflex
  • Facebook: shellyFLEX Athletics

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