Today we’d like to introduce you to Monique Ross.
Hi Monique, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Absolutely. I am a wardrobe and style expert as well as owner of a contemporary women’s boutique, Shop MdotRoss. I grew up in Los Angeles and have a tenured background in fashion, public relations, and corporate sales management. I began my entrepreneurial journey just months after delivering my baby girl in 2017. While caring for her at home, I began putting together my vision to create a space for women to shop for timeless pieces and enhance their overall image and style. Through countless experiences styling my friends, shopping for friends, and working for luxury brands, I decided to pour into my passion and talent for curating classic looks that can stand the test of time. Having my own boutique was always a dream and this was the time I decided to take a leap and start my business. In addition to my online boutique, I offer a range of styling and wardrobe sessions ranging from brand shoot styling to closet edits to full service creative direction services for all types of content creation.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
I certainly would not describe it as smooth, but it certainly has been a journey. There have been a great deal of ups and downs, learning curves, and moments of doubt especially during the pandemic. I still encounter challenges of securing grant funding to help with scaling and growing the business, but the pandemic forced me to find new ways to reach my target demographic. In recent months, the power of networking and incubator communities have helped me overcome some obstacles and challenges. For example, this past November I was given the opportunity to be part of the ShopHER incubator located in Union Station in Washington D.C. ShopHER is a collective of 16 women-owned small businesses in the DC Metro Region. We’re supported by the DC Women’s Business Center, the MD Women’s Business Center, the National Community Reinvestment Coalition, Small Business Administration, Union Station and Ashkenazy Realty. Also, through networking, I have created new partnership opportunities such as Village Supply Atlanta by HERMARKET in the Atlanta Buckhead Village District where I just launched a mini wardrobe capsule. Curated pieces will be available now through July.
Alright, so let’s switch gears a bit and talk business. What should we know?
Style and Wardrobe Sessions.
My style and wardrobe sessions are really taking off since launching publicly in January. They are perfect for people who don’t have time to shop; are looking to elevate their personal image; need direction in building their wardrobe and going outside their comfort zone; or for those interested in branding photoshoots. My goal through my Wardrobe and Style Sessions is to help the everyday woman feel confident and equipped while looking and feeling good inside out.
SHOP MDOTROSS. The Shop is a contemporary online women’s boutique influenced by my day-to-day lifestyle fashion lens. The boutique offers you affordable, effortless, and timeless fashion pieces to incorporate in your daily wardrobe. Each season I curate a capsule that reflects the current fashion forecast through a modern and timeless scope.
Shop MDOTROSS brings an elevated and limited experience. We rarely restock items. We hope to give you inspiration for your day-to-day fashion wear.
I am the model for all the curated threads, I source them, try them, and build them into the foundation of my wardrobe which sets me aside from many in addition to the Stylist and Shop duo aspect.
Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
The most valuable advice I would give for those just starting out that I wish I would have leaned more into is to outsource in areas you aren’t skilled in. Use your resources and networks to help you find skilled people in your opportunity areas. For example; accounting, social media marketing, etc… It allows you to save time and focus your efforts on building in your strength areas. Start out with a clear outline of your opportunity areas. This will allow you to be strategic in planning to hire interns and/or utilizing small business resources that give you access and assistance in those challenging parts of your business.
- Boutique Price points range from $75- $200 per item
- Style & Wardrobe Sessions start at $450 and up
- Email: email@example.com
- Website: https://mdotross.com
- Instagram: https://www.instagram.com/shopmdotross/
Danielle Flowers (Amber Iris Photography)