Today we’d like to introduce you to Kenzie Snowden.
Hi Kenzie, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I always joke that Kurated, with Love is my pandemic baby. For me and many others, the pandemic was a time to explore passions and talents we thought lay dormant. And for me, scent was always a passion and something I was really into. I love smelling good and for my home to smell good. So, candle-making was a natural progression for me. And once it came to light that some of my favorite candles from my favorite big brand retailer were created with toxic ingredients, I was even more emboldened to create something that I could burn with confidence in my home, around my family, and untimely share with others to burn in their homes, around their families, and their pets.
So, for a year, I emersed myself in learning all about the candle-making process, including how to source ingredients to create clean and eco-friendly home fragrance products.
And in Dec. 2021, Kurated, with Love was launched with eight wax melt and room spray scents ranging from soothing to mood-boosting and handcrafted with non-toxic ingredients created to relax the mind, uplift the spirit, and nourish the senses.
We all face challenges, but looking back would you describe it as a relatively smooth road?
When you start anything new, there will always be some sort of growing pains. For me, the biggest challenge was overcoming me. I spent most of my career (and side hustles) dedicated to building other people’s visions and promoting other people’s agenda. So launching a brand and product that was a sole reflection of my vision was scary. I had all these thoughts like, “are people going to like the product?” ‘Can I really compete in a space that is already crowded?” “will I be taken seriously?” But I pushed through those thoughts. I had to take control of all of the “scary thoughts” that was questioning and really trying to convince me to give up on my purpose before I could really step into. I quickly learned in the early stages of my business that I needed more than a website, product or even community to be successful. I ultimately needed the mindset. I needed to cultivate a healthy business mindset that believed in me and in what I was putting out into the world.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Kurated, with Love is an emerging home fragrance line on a mission to bring love, light, and health to the homes of every candle and home fragrance lover. We specialize in creating nontoxic and highly scented wax melts and room sprays that engulf the senses and refresh any space. When we create our products, we do so with the health and homes of our customers in mind. We carefully source all of our ingredients. Our wax melt collection is made with soy wax, and all products are infused with paraben, phthalate-free essential, and fragrant oils. Our products are measured, melted, mixed, and poured by hand with love.
We take pride in knowing that we are creating safe products, and every single customer can feel confident in burning or spritzing in their space.
What do you like and dislike about the city?
So I am based in the southern-central region of Prince Georges County, Maryland and what I like most about my part of town is the community – the people here are diverse, welcoming and really take pride in the places they live and work. In the future, I would like to see more diversity in the businesses in the area and ownership start to reflect the community in which it serves.