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Inspiring Conversations with Jelicia Moss

Today we’d like to introduce you to Jelicia Moss.

Hi Jelicia, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I honestly don’t even know where to begin. Entrepreneurship has always been a dream but I never imagined it would happen in such an unconventional way nor did I actually think I’d ever have the guts to see it through. I’ve been employed since the age of 14 so having a steady job has pretty much always been a part of my lifestyle.

Before the pandemic, I was working two jobs while working as a makeup artist on the side. I’ve always loved makeup. I started dabbling around very young, in middle school but as I grew older, there was a point where I felt like I relied on it and didn’t see the true beauty in myself naturally.

So fast forward to the height of COVID, I was furloughed from my jobs and looked at it as an opportunity to invest in my very own skincare brand, Skin by Moss. This brand was created to give individuals the confidence to embrace their skin “flaws” and all, myself included.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Absolutely not. I wish. Going from working my entire life and receiving a steady paycheck to barely breaking even without paying yourself, is a huge culture shock. I can’t count how many times I’ve wanted to throw in the towel and say go back to working a 9-5.

I’m naturally an emotional person so there have been many occasions I’ve ugly cried because things just aren’t working out. Entrepreneurship has so many ups and downs. A lot more downs than ups, if you ask me but that’s life. There’s no handbook that has all the answers to running a business.

I’m constantly making mistakes and failing and that can result in me wanting to give up but I’m not a quitter. They say without struggle there is no success so I owe it to myself to keep going. It may not be a smooth, golden, yellow brick road but it’s a green, mossy road, that’ll get me where I need to go. My road.

Alright, so let’s switch gears a bit and talk business. What should we know?
Skin by Moss is for the lover of all things luxury. Our products are handcrafted to not just look good but also smell and feel good. Each of our ingredients is chosen with intent. We develop products with purpose, using ingredients that actually work and benefit the skin.

Our goal is to change the narrative of “good” skin. We believe all skin is “good” just as long as it’s clean and moisturized. Our product catalog also consists of exclusive Merch in which for every piece sold, we donate a luxury bar of soap to a person in need. It’s the #MOSSMISSION-Making the World an ASH-FREE place, one body at a time.

What makes you happy?
I guess the obvious, is getting support from different individuals. It’s nothing like hearing that CHA-CHING sound! Knowing that people love what you have to offer so much to the extent they’re willing to spend their hard-earned coin on it. Aside from the money aspect, I love being able to connect with people I’ve never even met through skincare. Knowing that I create products that people love, makes me happy.

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