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Inspiring Conversations with Jeané Bronté of Destructive By Bronte`

Today we’d like to introduce you to Jeané Bronté. 

Hi Jeané, please kick things off for us with an introduction to yourself and your story.
Hmm. How I started. Well, let’s quickly walk down memory lane. So, when I was younger, you couldn’t tell me that I wasn’t going to be the next Naomi Campbell. I got into fashion pretty young and just always loved it. As I got older, I realized that I was short, so my supermodel runway dreams quickly faded but that led me in to helping to produce fashion shows. Most notably, Baltimore Fashion Week. I graduated from Towson University back in 2013 with the plans to start my own boutique PR firm. I was already assisting and helping a lot of small business owners and young entrepreneurs grow, so for me to kind of make it official was a big deal for me. I opened my own PR firm and practiced PR for a few years, mainly assisting small business owners and I loved every bit of it. But it didn’t allow me much space to work on any of my own personal goals or have much of a personal life. My job as a publicist meant that my time wasn’t only mine, but that of my clients, while assisting my clients, I also worked parties for a few different promoters, and one event, I made myself a blazer to wear. I had always been altering and deconstructing my own pieces so I didn’t think it was that big of a deal. But for whatever reason, this blazer went viral and people kept asking me to make them one. Mind you, I didn’t even own a sewing machine at the time. That very next day I purchased my first sewing machine, came up with a name, and started taking orders. I couldn’t believe it. Destructive By Bronte` was born and kind of just took off. Having this new business didn’t allow me to really focus on my clients as much anymore so I “retired” as a publicist, and started focusing on my new brand. However, now I host a Semi-Annual event that features over 30 Black-owned Businesses and that is my way of me still getting a taste of PR without fully emerging myself back into taking clients. I never thought I would be a “designer” let alone designing for other people. Now I have the best of both worlds. It is a lot at times, but I love it here. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
The hardest part is balancing working full time, having a personal life, having lupus, and just my own self-doubt in just not feeling like I am as good as my peers, while also trying to fund my business. I wear a lot of hats, and I am wearing them simultaneously more often than not. So, some days I just get overwhelmed with the idea that maybe this isn’t my calling. Maybe I should listen to my peers and just go fully back into PR. Maybe I should just really focus on finding the “perfect” corporate job. Maybe I am not cut out for this. Then something happens like a customer sends me an email thanking me, or SWV reaches out to me to design for them, or I get a random picture from a client who I didn’t even know had purchased from me, telling me how much they love my pieces, and it pushes me to fight a little harder. But it is tough when most of your peers who are in the same field, are taking trips, and posting 100k in sales and you are still just struggling to get by but you are working your butt off. It is tough funding everything on your own. Any extra money I make from one of my many hustles, or my full-time job, goes back in to Destructive. But some days I feel like I’m in a hamster wheel. Just in the same place though I have been working non-stop. I’ve learned over the years though that comparison is the thief of joy and that you just have to keep your head down, work a little harder, work a little smarter, and stay the course because your time is coming. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Destructive By Bronte is a clothing line compromised of uniquely crafted reconstructed and made from scratch pieces. I came up with the name because I started as someone who would always deconstruct items and turn them into completely different items and that is essentially how the brand was born. Bronte` is my middle name and is what most people call me so it made perfect sense. I pride myself in designing and creating pieces that you can’t find just anywhere and that is the main reason I still have returning customers from when I first started. Almost all my items are custom made and are pieces that you will have in your wardrobe as long as you love on them. I now also offer ready-to-ship items that are perfectly curated pieces that pair well with other items that are made to order. I am most proud that for the last three years, I have been doing this on my own and have had very few customer issues or complaints which as a small business owner, I take immense pride in. 

Do you have any memories from childhood that you can share with us?
I had a pretty rough childhood growing up and I believe because of that, I do not have very many memories. But one thing that I can always kid of refer back to is when I first learned to sew. A lady named Ms. Cookie who worked at John Eager Howard Rec center (now a different school) was the person who first taught me how to sew. I would go to the rec center after school and go to one of her classes. We would sew and create our own pieces then wear then in a fashion show. That was the start of me really getting it to fashion. 

Pricing:

  • Staple items by Destructive run anywhere from $45 – $400
  • Essential, ready to ship item run $30-100

Contact Info:

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