Today we’d like to introduce you to Beth Lawrence, CMP.
Hi Beth, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My story begins at Arcadia University, where I individualized my concentration to pursue an event planning degree. After planning a National Marketing Conference, a fundraiser for the Gift of Life Transplant Foundation, and our department’s Senior Thesis Day, the event planning bug bit me.
My roots are in the hospitality industry, holding positions in event planning, event operations, sales, and marketing for brands such as Dave & Buster’s, Brûlée Catering, and The Palm Restaurant, as well as Austin-based start-up Snap Kitchen.
Throughout my career, I have worked with founders and executives to make their most audacious ideas a reality. My team and I organize your thoughts into one cohesive plan and work to make it happen. Above all, we make sure that your sponsors, partners, and attendees have an experience that connects them with one another, with your brand, and the ecosystems they support.
Making the world a better place to live for all is something that has always been important to me. I’ve donated my time and talents to countless organizations over the years, including the Gift of Life Transplant Foundation, the Human Rights Campaign, and the Leukemia & Lymphoma Society.
I was awarded 2018’s Best Independent Meeting Planner by Pennsylvania Meetings & Events Magazine and awarded Arcadia University’s 40 Under 40, Class of 2020 honor. I’m the author of Navigating Events, Entrepreneurship, and Innovation in a Global Pandemic, and the co-creator of The Solopreneur’s Guide, a course that sets fearless freelancers up for success.
I live in Collingswood, NJ with my husband John and my boxador Diesel, and am proud to remotely support clients all over the world for your domestic and international meeting and event planning needs.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Is there such a thing as a smooth road? First and foremost, graduating from college with an Event Planning Degree after the stock market crash was a humungous obstacle. It was as if the last four years of work, including my part-time jobs and internships, were for nothing. Fortunately, I was able to secure several part-time jobs after graduation and applied to 20+ jobs per day. Eventually, I landed at Dave & Buster’s, and the rest was history. Then again, after being laid off in 2017, the rug was pulled out from under me. Fortunately, I have a wonderful support system and was given a little severance package–just enough to last me the two months it took to start my business. And we all know how 2020 went for events! I am grateful that my team and I had experience with virtual events from pre-COVID times, and were able to be a guiding light for our clients during this difficult time.
Alright, so let’s switch gears a bit and talk business. What should we know?
Beth Lawrence Meetings & Events (BLME, for short) is a boutique meeting and event planning agency, which supports global clients in the tech, cannabis, and non-profit spaces. We typically work with overwhelmed, scattered, growth-mode start-ups who have an influx of investment, or ideas for engaging events, but are not sure where to start.
Our vast background includes event planning, project management, marketing, experiential, public relations, venue and catering sales, wedding planning, social media, and much more. By not only seeing the big picture and small details but being able to put all the puzzle pieces together, we make event planning a stress-free experience. By meeting brands at the intersection of marketing and community engagement, we hone in on not only the brand’s experience during that one event, but an experiential playbook to serve as a jumping-off point for all future event planning. We take our clients through our ‘5 Senses of Your Brand’ exercise, where we identify unique opportunities to engage the senses at every level of your stakeholder’s experience.
Our proudest moments in business include when the Founder and Chief Experience Officer, Beth Lawrence, was awarded Best Independent Meeting Planner in 2018 and inducted into Arcadia University’s Class of 2020 40 Under 40 cohort. The latest award was something that brightened a most difficult year and inspired the entire team to continue to strive for excellence during uncertain times.
BLME’s clients are in various stages in their business and have vastly different organizational structures and needs. Because of this, we have designed several ways to work with us. For those who have a team who, with direction, can execute a project, we offer event and experiential strategy sessions. Together with your team, we look at your organizational goals and objectives, audit your existing branding and community engagement efforts, and create an experiential playbook for future events. For founders who are still running with a lean crew and need a team who can get it done, we have long-term event management packages. Finally, for those who just need some direction, we have our Catalyst Calls, where we talk through the client’s event vision in real-time and make qualified suggestions for how to move forward.
Some clients think: When should we incorporate events into the mix? In our mind, your brand’s experience should be designed from the beginning. That’s why the experiential playbook is so important. Designing an experience with all five senses in mind creates a memory, which then is reflected upon, shared, and desired to be repeated.
What were you like growing up?
My mom kept journals during my infancy and childhood, and my parents always talk about the fact that I woke up no later than 6:48 am, every single day, talking and asking questions. I always wanted to know ‘the plan,’ and let’s be honest, be in charge! I always go back to this quote from my mom’s journals of me as a child, which is exactly how I am during an event setup: “Beth plays well with others, but is a bit bossy, saying ‘No, let’s play this now,’ and ‘You stand there and wait, I’ll be back.’ Always asking questions and planning the next thing, the next thing, the next thing.” This is when I was three years old! When I told my parents that I was majoring in event planning, they smiled and said “Yeah, that makes sense.”
- Catalyst Call: $350
- One Month Strategy Sprint: $7450
- Event Management Packages Start at: $18,000
- Email: firstname.lastname@example.org
- Website: www.bethlawrence.co
- Instagram: @bethlawrence.co
- Facebook: www.facebook.com/bethlawrence.co
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