Today we’d like to introduce you to Ariel London.
Hi Ariel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My passion for food began when I was about 9 or 10 years old. Being left at home with just me or my older brother, I found the art of cooking very intriguing. I loved watching all kinds of cooking shows to the point where that’s the only type of tv show I would watch. From then on, I was always experimenting and creating every time I stepped in the kitchen. I also found that I was always interesting in learning firsthand in other countries their styles of cooking as well as what’s naturally grown in that area and how it tastes where it’s originated vs. the US.
When I went to Hawaii for college, I ended up enrolling for psychology courses. I thought I was sure that’s the direction I wanted to take because I love helping people and have a sympathetic heart towards people go through a hard time. As the classes went on, I realized that I’m a true empath and people’s energies really wore me out after a while. So, I’d decompress and try and get back in my zone by learning from cooking shows and practicing the art. Eventually, that’s all I ever thought about. I then tried to switch my major from psychology to culinary arts, but that wasn’t happening. The first reason being I was at the wrong school to specialize in culinary arts and the second reason being that none of my classes would’ve transferred over. So it would’ve essentially been like starting all the way over. At this point, I was already taking all online classes so it was nothing for me say that’s it. Let’s see what the next step in life is.
Fast forward to 2015, I was back on the east coast, ended up meeting an amazing man and then we had a baby. Something very life-changing happened to us in 2016 that caused all of our lives to be changed forever. A few months after that terrifying occurrence, a powerful realization came over me that I wasn’t prepared for life’s curveballs (financially or mentally) and I needed to make some serious changes to create generational wealth for my little family and future family.
From the ages of 15-28, I was always working in some restaurant as either a server, bartender or both. When I first started, I loved the industry so much! As I got older and especially during COVID, working in that environment just became more and more toxic. My last job put so much unnecessary stress and strain in my life that I just couldn’t take it anymore. From the manager cussing you out for something as simple as not responding to him fast enough, to homeless people walking by on the boardwalk and taking people’s food off their tables and eating it, to customers squirting the hand sanitizer bottle in our fire pits to make the flames go crazy… it was all just too much. So, one day I looked at my son and I said I’m going to make this happen for all of us.
I knew I wanted to do something with food but wasn’t quite sure what exactly. Working in restaurants all of working life, I knew that I didn’t want to work in the kitchen in a restaurant and lose the passion for what I love. I enjoy the creative process, moving at my own pace, admiring the beauty in every ingredient/step and other people’s physical reactions when they taste my food. I knew that the individuality I was looking for wasn’t just going to be handed to me by an employer, but I had to create it. As soon as COVID it, I started trying to plan to create that reality. Then in July 2020, The Platinum Private Chef LLC was born! I kept my job at the restaurant for about another 5 months while working on my business part time as much as possible. In November 2020, I parted ways with that job, started running my business full time, and continue to progress each month.
Not being stressed everyday because of work is such a blessing. I love being able to do something I love and have the time to bond with my son whenever I want!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This hasn’t been a smooth road by any means. I’m constantly learning about so much every day. I’ve struggled with time management, communication, people skills, organization, planning, hiring, exposure, community involvement, finding help, self-care, etc. Every day is something, but I try to stay grounded and focus on one obstacle at a time.
Can you tell our readers more about what you do and what you think sets you apart from others?
The Platinum Private Chef is a personal chef service. Normally a client reaches out to hire a chef to prepare a 3 or 4 course meal for a one time intimate event. These events are usually along the lines of anniversaries, birthdays, holiday celebrations, promotions, etc. We also do small event catering as well as meal prepping, but the main focus is definitely small events. I love the intimacy of small groups and having the opportunity to get to know my client in a face-to-face, personal interaction. Also, each menu is custom-made according to the client’s personal likes/dislikes, food intolerances, allergies, preferences, etc to ensure everyone gets exactly what they want.
Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
Apps: Stripe, Thumbtack Pro, Squarespace, Canva, Yelp Biz, Google My Biz, Instagram, Facebook, Unfold, Loomly, Heston Cue.
Books: The Alchemist, First Steps to Wealth, Everyone Communicates Few Connect, Uncovering the Mysteries of Success, Think and Grow Rich, The Laws of the Sun.
Business/Life Coaches: Dani Johnson (recently retired) & Suzy Ashworth.
- Email: Ariel@platinumprivatechef.com
- Website: www.platinumprivatechef.com
- Instagram: @theplatinumprivatechef
- Facebook: www.facebook.com/platinumprivatechef
- Yelp: https://www.yelp.com/biz/the-platinum-private-chef-clinton