Today we’d like to introduce you to Tehma Hallie.
Hi Tehma, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
All three of us were employed in very uneventful and highly technical jobs. There came a time when we wanted to step outside of the box and create something meaningful. We longed for engagement in a company that would produce something to impact the lives of its customers and offer them something that was extremely luxurious. We wanted to create something wonderful and pleasing to the senses that people could take advantage of in their everyday life. There were two things that we all loved. Food and skincare! Food wouldn’t work since none of us can cook. But we all loved skincare, all kinds of skincare: soaps, butters, lotions, scrubs, balms, everything! So… skincare it was!
As we ventured out on the journey in 2012 to create skincare products that were uncompromising, healthy and luxurious, we took a year and a half to research the skincare market. We tirelessly researched scents, consistencies, properties, and processes. “How difficult could this really be?” Our initial excitement quickly turned into dismay. The more we researched, the more we saw that skincare was not really what we thought it would/should be. We discovered that the ingredients listed on our favorite product labels read more like experiments gone wrong than something that you should put on your body. As a result, the labels really made us question the products that we put on our skin and the skin of the people we love. We became more conscious of what we wanted in our products. Although all of us were somewhat health-conscious, we were not your typical “organic consumers.” We were more into the smell and feel of a product than its health factor.
As mothers, daughters, sisters and aunties, we were extremely bothered by the possible side effects that were connected to the chemicals in the products that we were using. Realizing that we make the purchasing decisions for skincare products in our homes and that we are responsible for their use on our babies, daughters, sons, and husbands, we began to give more thought to the toxins therein. We understood the science and reasoning behind why preservatives and other chemicals were being used, however, we felt that there had to be a better way.
This led us to look into natural and organic soaps and other skincare products. We could easily read and understand these ingredients. We could also do research and find out about the soothing and healing properties that these ingredients provide. We were sold!
But there were still three main problems. First, we spent a lot of time trying several organic products, but we never seemed to find the right combination of what we wanted. If the product was luxurious, then it was not organic and if it was organic, then it wasn’t very luxurious. This gave us the desire to create products that were both organic and luxurious. Secondly, it was clear that organic materials were a lot more costly and a little harder to find. This meant that our organic skincare brand would definitely require extra financial investments. Thirdly, was the issue of shelf life and preservatives? Do we use them or do we not? Sure they would extend the life of our product, but maybe products that go on your skin shouldn’t be made to sit in your medicine cabinet or linen closet for multiple years. Skincare products feed the skin just as food feeds the body. Therefore everything that is supposed to be beneficial to your body should have a shelf life, including healthy skin products. As a result of our findings, we were forced to answer the question, “Is healthy skincare really worth the ‘extra’ it would take?” We voted YES! Hence, Earth’s Enrichments was born.
Here at Earth’s Enrichments, we create and offer organic body and skincare products that are healthy, environmentally friendly and that are suitable for all ages and skin types. The ingredients that we use enrich, protect, and revive the natural condition and beauty of your skin. As we handcraft our skincare lines, we want to ensure that we create the best products possible for our families and yours. Please stay connected to us as we continue to develop our luxurious organic skincare products and share with you what we discover about healthy skincare.
Our Mission: Endow our customers with healthy body and skincare products that are pure and luxurious. Exclusively use the finest ingredients to ensure only premium products. Enlighten all to the overall importance of healthy skincare and constantly educate them on the benefits of nourishing and maintaining the largest organ of their body – the skin.
Our Principles: Exemplify honesty and integrity in all facets of our business, our products and our practices. Enrich and empower our community socially, economically and physically. Engage others with information and resources that will positively affect their lives. Encourage women and children through charitable giving.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The road to where we now have definitely been a journey where we have learned a lot. We initially set up Earth’s Enrichments to be an online retail store. As we began to try to expand our business in 2015, we dabbled in the retail space. Although our products were sold in many local stores, the time that we spent to maintain those relationships by doing in-store demos was very taxing on our business. Accordingly, in the past, we also participated in a lot of vending events throughout the city and state. Although these events gave us the opportunity to interact directly with our customers, the time and effort it took became challenging. Consequently, in 2018 we placed our focus back on online sales and invested our time into our online website and other online retail sales (Amazon, Etsy, We Buy Black, Ebay, etc). Since that time, we have been learning the nuances of selling online and using various platforms.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Earth’s Enrichments is an emerging organic and natural hair and skincare company. We pride ourselves on being health conscious and environmentally friendly. We offer premium USDA Certified Organic and natural hair and skincare products made with only the finest ingredients.
Our Collection is “Enriched by Earth… Deserved by Everyone!” Earth’s Enrichments provides a healthy alternative for hair, body and skincare. Many products on the market contain chemicals, other artificial ingredients and organic content, which falls below the USDA Certified Organic standards. We provide top quality products that contain: NO parabens, NO sulfates, NO phthalates, NO petroleum, NO artificial coloring, NO artificial fragrances, NO preservatives.
INSTEAD, OUR PRODUCTS ARE: USDA Certified Organic, All-Natural, Vegan, Gluten-Free, Cruelty-Free (We do not test on animals). All of our products are handcrafted and packaged with care. Except Honey Granola Bar Soap | Lip Balms | Body Balm | Hair Growth Pomade.
We are most proud that our products carry the USDA Organic seal; The USDA Organic seal that our products carry verifies that they meet the top organic standards from the beginning (ingredients and manufacturing) to end (packaging). It validates that our skincare and hair care products possess at least 95% organic ingredients as defined by the USDA. All of the organic ingredients that are used in our USDA Organic products are Certified Organic and are also manufactured and packaged in Certified Organic Facilities.
Are there any books, apps, podcasts or blogs that help you do your best?
We get a lot of you business principles and motivation from the Bible. We believe in being honest and fair in all of our business dealings and to always take a day to rest.
- Email: email@example.com
- Website: https://earthsenrichments.com/
- Instagram: https://www.instagram.com/EarthsEnrichments/
- Facebook: https://www.facebook.com/EarthEnrichment/
- Twitter: https://twitter.com/EarthEnrichment/