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Hidden Gems: Meet Miquel Marrow of GloGoddess Artistry by Miquel Alanna

Today we’d like to introduce you to Miquel Marrow. 

Hi Miquel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?

My name is Miquel Marrow. I’m 26 years old. 

Where did it all start? Short version… high school. I attended and graduated from Baltimore City College High School C/O ’13. My first day there it felt like a culture shock. My friends and I were small and immature compared to the upperclassmen. Now I’ve always been a girly girl and well put together, but these girls looked like grown women, makeup flawless, hair long, nails done. As the years went along, my image matured. I remember watching my mother get up extra early to apply her idea of makeup; eyebrows, a little concealer, powder, mascara, lip liner, and gloss. My lipgloss was always popping LOL, but then I added mascara, eventually started to shape and fill my brows, then a little powder, then the embarrassing very pink blush, and very bright eyeshadows. I became so good at brows I would shape and fill a few friends while in school. My artistry grew into its sophomore stage while in my first year at University of Baltimore. Makeup became my distraction from the stresses of school and the growing pains of being a young woman. I started taking my first paying clients in 2017. Later that year I gave my small but growing business its first brand name, BeautyBeats by Miquel Alanna. I was a traveling and home-based MUA. My clientele grew by my graduation in May 2018 with my BA in International Business. In March 2019, I officially LLC’d my business under GloGoddess Artistry by Miquel Alanna LLC. Makeup was always my first passion and my skills has grown tremendously, but I wanted more, in summer of 2019 I enrolled in nail school and graduated. I did my first set on myself on my birthday in July and started taking clients September 2019. I named that facet of my business, glogoddessnails. I’ve been licensed and taking clients for a little over 2 years now, primarily nail clients, and adding more beauty services to my business eventually. As of July 2021, I’m a certified PMU Artist, specifically micro-shaded brows. I plan to add in microblading, waxing, lash extensions, officially launch my press ons, nail and makeup products, and eventually the sale and construction of hair and wigs. All of this while being a government employee. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
The road has not been smooth in the slightest, and I can honestly say it’s still rocky. the biggest hurdles of them all are recognition and funding. Early in my makeup career, I tried applying to MAC, no luck, I tried partnerships with photographers, consistency but never fell through. The ups and downs is why I added nails. 

The pandemic started the peak of my business. I went from maybe 5 nail clients in a week, to 15-20 a week. All while still working my 9-5. While consistent clientele is no longer an issue, maintaining and attracting new clients has presented another hurdle. As we all know social media plays a big role in brand awareness and growth. Word of mouth played a big part in my business growing. Now I have to figure out branding and marketing, also while still being at home. and fear of leaving my consistent job. 

Lastly, people forget the confidence and lack of inspiration that comes with being a small business owner. when I started taking clients, I almost quit a few months into it because I felt my work wasn’t good enough. but as I grew clientele, my confidence grew. I knew that as long as I stayed consistent, practiced my craft, and stayed humble, my love and dedication would show in my work. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
My business specializes in beauty services. Currently and most prominent, nails, originally just makeup. Other services being added will be PMU brows, waxing, press-ons, lash extensions, nail and beauty products, beauty classes, and eventually the sale of hair and wigs. 

I’m mostly known for my smooth and long-lasting makeup. Now I’m primarily known for “glogoddessnails”. 

I believe my growth sets me apart, and my intention to every detail. My clients rave about my creativeness and longevity of my services I provide to them. I have clients that will only have me touch their face and nails; their loyalty is unmatched. 

Speaking of growth, that’s what I’m most proud of in my business. Every day I learn something new and make it work for me so it’s enjoyable to my clients. I’ve been complimented by many of my clients on how good my work is being that it’s still in its sophomore stages. 

I chose beauty because I want all women and men to know their version of their beauty. We don’t need the enhancements to make us beautiful, we make the enhancements more beautiful. We have to learn the love the skin we’re in. 

By the summer of 2022, I will have all services active and a home for GloGoddess Artistry by Miquel Alanna LLC. 

Risk-taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I would consider myself a mild risk-taker. I know the saying the bigger the risk the bigger the reward. But I believe in stability. I am the sole provider for my business, everything I do comes out of my pocket so I have to be careful in what I invest my time in and money in as it affects my livelihood and business. 

The biggest risk I have not yet taken will be quitting my job and going full throttle in my business. To be continued… 

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