Today we’d like to introduce you to Michaeline Fraser.
Hi Michaeline, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
For me fashion has always been in my dna! I’m not sure when it started but I can say that I treated each day in high school as a fashion show and an opportunity to showcase my wardrobe. My parents would ask to see my outfit before I left the house each day for the sheer entertainment in it (lol).
I’ve worked in retail management and after realizing my potential, I felt that pursuing my own business would be my greatest asset. Being a creative it can be hard to identify where you want your brand to be niched, but after some market research and personal introspection, I decided to launch The Posh Supply. I am actually still in the pre-launch phase and I am working around the clock to prepare for my debut in July! The Posh Supply is all about making it easy for fashionable women to look good on days they don’t to go full glam! The Posh Supply specializes in providing easy to wear & affordable outfits like oversized T-shirts, matching sets & super dope accessories in sizes S-3X. As I’ve grown my day to day activities have changed and the need to go full glam just isn’t necessary for my lifestyle 24/7 but I still love to look good so with The Posh Supply, I curate and provide those easy to style pieces for all my fashion icons!
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
OMG noooooo. I first had the idea to start a boutique a few years ago and when I saw so many Instagram boutiques popping up in the past few years, I thought of let me start this side hustle real quick and see where it goes. My first boutique was called Studio M and it was an accessories boutique that provided cute items for women especially those who loved to travel. I knew nothing about marketing and did not realize the amount of effort and time that an ‘Instagram boutique’ would require in order to be profitable. When I realized this, I decided to close down Studio M and invest in more educational material and really identify a brand that I was more passionate about (hence the creation of The Posh Supply). Marketing was and has continued to be my biggest obstacle. I have definitely found ways to grow my marketing skills but I’m always learning! I think the most important thing is that since I am sooo invested into the success of my brand that I am willing to find out whatever is needed to overcome any obstacle—because there will always be something to learn as a new entrepreneur.
Alright, so let’s switch gears a bit and talk business. What should we know?
The Posh Supply is all about helping the baddies slay on a budget! I provide easy to wear casual outfits for all the posh babes! I am super big on providing quality pieces at an affordable price and helping ladies look good 24/7. I don’t just look good when I have an important event, I look great in everything I do whether it’s running some errands or just going on a mall trip because that’s who I am, and I have the wardrobe full of dope items that fit my lifestyle! I am all about helping the posh babe create a wardrobe that is functional—if you check out my Instagram lives and my Posh mag which you can find at (theposhsupply.ck.page) I go into detail on the top trends. It’s important to invest in pieces you actually wear and to invest in items that will continuously refresh your look. I am most proud of my content and product quality. It’s also important that I deliver the best customer service and genuinely engage with my posh gang and anyone who shows interest in The Posh Supply. In an era of so many new businesses and quite frankly many rude businesses, it’s important to go where you are valued and heard and at The Posh Supply we definitely hear and see you sis!
We’d love to hear about how you think about risk taking?
I am not a risk-taker at all!! Okay everything I do is calculated, methodical and organized. If I ever take a huge risk there are contingency plans in place! I think the biggest risk I took was starting a boutique, doing something of quality requires so much time and money. You can spend anywhere from 1,000 to 5,000 and countless hours on it. I am on a budget so every time I put my money towards my business its a risk because I don’t know when or if I will ever make that money back. I am a woman of goals and my business is not the only thing I am striving for– so each time I choose to invest my time or money into growing my business, it’s time I could have spent doing something more “reliable”. Like what if I decided to invest my money into stocks and crypto instead of my company–isn’t there a higher likelihood of a return on that than on my business? When it comes to taking risks everything I do will be thoroughly researched and budgeted. I need to know how much it will cost, how will it benefit me, what is the return on my investment. It is so important to make educated well thought out decisions in business because risk will present itself in many ways and you have to have the wisdom to navigate through those tough decisions.
- Posh Mag – free download
- All clothes will be under $40
- Email: email@example.com
- Website: theposhsupply.ck.page/
- Instagram: https://www.instagram.com/theposhsupply/
- Twitter: https://twitter.com/theposhsupply?lang=bg