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Hidden Gems: Meet Garence Bassan of Airmid Beauty Secrets

Today we’d like to introduce you to Garence Bassan.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Hello and welcome to Airmid Beauty Secrets world. My name is Garence, owner of ABS. I created this company after years of experiencing skin infections causing my face to break out non-stop. I have used many over-the-counter products with no success. so I decided to take matters into my own hands and so began my journey of making and using my own beauty products. My skin definitely started loving the products I was making and I was gaining my confidence back. After the challenges and the trauma I went through I thought I should share my knowledge with the world especially with my African American Queens that might be experiencing the same issues I went through and so was born Airmid Beauty Secrets ” Healing through Herbs and Essential Oils” formerly known as Essential Soap by G.. Providing an effective yet affordable products and customer service are my top priorities. From face care to Body care and Vaginal care, I am pleased to say ABS have got you covered.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Not at all! There are always Ups and Downs in everything and my business so far is one of those but honestly the major obstacle is the lack of support (sales). Even though I love what I do there are days where I want to give up because I may have little to no sales for weeks and therefore, I can’t reinvest into my business the way I want to. Being an entrepreneur is definitely not easy, but the passion keeps me going because I love making the products and anytime my products bring confidence back into someone’s life, I consider it a blessing. From being the manufacturer, the marketer, the contents creator, the photographer, the website designer and so on I which I could employ someone but I can’t because I am barely making enough to cover the costs, let alone paying someone else but I believe one day I will make it because I want my products to be used all around the world.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Airmid Beauty Secrets is Black Owned business specialized in handmade Skin, Vaginal (Yoni) and Hair products. We are located in Baltimore, MD. We take pride in offering high-quality, effective products yet very affordable along with those, our customers mean everything to us that is why we go above and beyond to exceed their expectations because we value their time, energy and hard-earned money. We are proud to be black-owned and most importantly a brand tested and trusted. Each product is made with care, love and the highest quality ingredients to guarantee satisfaction. From soap bars, body wash, body butters, shampoo, natural deodorant to scrubs, face, hair and body oils and so on we can proudly say Airmid Beauty Secrets has you covered from head.

If you had to, what characteristic of yours would you give the most credit to?
My humility, compassion and love for others. No matter how successful I become, I never want to change anything about my personality because that is the first thing that my customers are attracted to. I always say this “If I cannot personally use a product, then I am not selling it”. Each product is made like my own. I always put myself in my customer’s shoes.

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