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Hidden Gems: Meet Donnell Williams of NextHome Prime Properties

Today we’d like to introduce you to Donnell Williams. 

Hi Donnell, we’d love for you to start by introducing yourself
I was first introduced to real estate in high school as an intern at a local real estate brokerage. After graduating from The University of Maryland Eastern Shore, I obtained my real estate license in 2007 and affiliated with the same real estate brokerage I interned with while in high school. Shortly after obtaining my real estate license, I felt the effects of the 2008 Financial Crisis that rocked America. We started to see a trend of consumers with homes that were water underwater in value and no longer had the ability to pay their mortgage. I assisted my broker at the time with managing and developing a process to assist our clients with successful selling their home via shorts. In 2011 I partnered with another real estate broker and together we purchased a RE/MAX franchise. In 2015, we sold the franchise and reverted back to an Independent brokerage. In 2019 my former business partner and broker decided to retire from real estate which prompted me to obtain my broker’s license and start my own real estate brokerage. December 2019, I passed my MD real estate exam and purchased a NextHome Franchise, because I feel it is vital that consumers are educated on the process of buying real estate for personal use. I also feel it is my duty to share the power of real estate investment and how it can be used as a vehicle for generating wealth. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Purchasing a franchise defiantly helped streamline my startup process. However, there were struggles especially opening a business during a pandemic and a government shutdown. I was concerned about hiring staff and recruiting agents to the brokerage due to the uncertainty of the COVID-19. I was the first broker to bring the NextHome franchise to Prince Georges County, so brand recognition has been a bit of a struggle. Finding the right marketing firm that will provide the results you are looking for was also a challenge. 

As you know, we’re big fans of NextHome Prime Properties. For our readers who might not be as familiar what can you tell them about the brand?
We are fortunate to attract and work with those whom we consider ideal clients. The common thread is that they have a thirst for real estate knowledge and understand the value of their credit score. Clients choose to work with us because they like that we take the time to educate them about the home selling/buying process. We put their needs above our commission check. They love us because we treat them as a long-term relationship rather than just a single transaction. By providing our clients the tools and resources to guide them through the decision-making process, we provide the extra value of education about the best ways to leverage real estate for long-term wealth. When the deal is done, we continue to diligently nurture that relationship by keeping them informed about the real estate market and opportunities that can enhance their financial future. 

I firmly believe that accountability starts at the top. For my own part, I have invested in a business 

coach to help me focus on achieving my goals for the company. But I also depend on my agents to hold me accountable. That’s all how we all achieve our goals—together. As a broker of a real estate office, I feel it is my obligation to educate, coach, and enable agents to transform from self-employed agents to business owners and investors. By coaching and educating real estate agents, agents can provide world-class services to consumers that are buying or selling real estate. 

At the core of NextHome is a mindset we call Humans Over Houses. It’s the idea of putting people first, something we embodied daily. NextHome Prime Properties is consumer-centric office. We focus on our client’s success at buying and selling real estate by providing progressive technology, creative energy, unique marketing, and superior service. 

Our office will be launching a first-time homebuyer seminar first quarter of 2022. Our office wants everyone to be financially literate starting January 2022. It’s our desire to help 222 families repair their credit so that they can purchase their first home and start generating wealth.

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
Lesson 1: Don’t be afraid – The unknown facts about COVID-19 paralyzed my thought process making it tough to think outside of the box. This leads to lesson 2 Lesson 2: Be a solutions architect – Dwelling on a problem will get you nowhere. You must find the solution and take risks. 

Lesson 3: Take an inventory of your existing technology and be creative with its usage. Leverage the tools that you have. 

Lesson 4: Build your business to be resilient and agile, your business should be able to scale up quickly as well as pivot quickly and efficiently in the event the market that you are in takes a turn either up or down. 

Contact Info:

Image Credits
Courtney Moore

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