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Hidden Gems: Meet Caitlin Wiggins of Liquified Creative

Today we’d like to introduce you to Caitlin Wiggins.

Hi Caitlin, we’d love for you to start by introducing yourself.
I graduated with a Bachelor of Arts in Media Studies from Catholic University. I decided to complete my MBA immediately after (also at CUA) to grasp better the business side of what went into my chosen career path during this program, and I was allowed to learn from some great ad execs that were in the business, as well as the opportunity to tour and shadow some of the major ad agencies in New York. I knew I wanted to work for some of the biggest brands and names today, but I didn’t know what vertical I wanted to focus on. This led me to start with positions ranging from post-production work for a political client-only agency in DC to various consulting positions, even a small record label. After graduating, I landed a job with a global media consulting firm and worked with brands ranging from Hilton to TBS to Netflix. While I learned so much, I knew that I had a passion for giving back and making positive change, which led me to a career shift to seek out a position with an ad agency focused on giving back. After working at another agency based in Columbia, MD, I ended up at Liquified Creative, where I am currently the Director of Marketing. I love the company I work for and stand behind the work we do.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The industry is competitive, and there are often a lot of shifting jobs going on in the agency world. You see, many people move companies every two to four years to climb the ladder, and that wasn’t something I wanted to do. I also didn’t want to go on my own because my expertise, skill set, and experience don’t hold a candle to what an entire, unified creative and account team can accomplish. I think many people start ad agencies or “marketing firms” and don’t have the entire skillset, tools, or bandwidth to provide these brands with strategy and creativity that will pay off in the long run. That’s why I think people are torn when it comes to working for an agency, going on their own, or working in-house. I was torn too in trying to decide, do I want to relocate? What are my morals and values, and does this company align with them? So it took a little bit to find a place where I could commit and grow long-term.

We’ve been impressed with Liquified Creative, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Liquified Creative is an award-winning boutique-style ad agency serving various client verticals regionally and throughout the country. Our agency strongly focuses on giving back to the community where we work and live, regardless of the size we grow to. We do pro bono work for area non-profits as often as possible and have always focused on our non-profit client sector. We know for branding, creativity, web design and development, video, media buying, etc., and our true agency of record experience and services for our clients. Our clients come to us and continue to work with us because they value our level of customer service, personability, the work we do, the results they see, and our creativity truly gets talked about. Clients get the feedback they’ve never seen creative like our agency has been able to produce. We’re celebrating 15 years this year, and I couldn’t;t be more proud of the growth I’ve seen in my 4.5 years with Liquified. We added a PR division to our team, and it’s already winning awards. We have a fantastic team with a great company culture that lets our clients see that we’re passionate about what we do. We produce work in a collaborative environment unlike any I’ve ever seen or been a part of.

Can you share something surprising about yourself?
I sometimes hear that I do a lot of account management or project management, but I’m doing much more than that to support my department and the agency as we grow. I handle all media buying and planning for our clients, new business, video production and editing, digital marketing, social media, and more., as well as stepping in on the operational side of the business. I think having the previous experience throughout my career that allows me to wear so many hats is helping as we hire more experienced people who specialize in their job functions. I can see where we have needs to fill and who would be a great hire for that. I ultimately aim to help our team members advance and excel by sharing what I’ve personally learned and how I’ve handled my professional development so that, ultimately, they can stay with us and grow with us long term.

Contact Info:

Image Credits
Maureen Porto photography

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