Connect
To Top

Hidden Gems: Meet B.CR8TIVE

Today we’d like to introduce you to B.CR8TIVE, LLC.

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I am Brandy Williams, a public school teacher in Baltimore County. I have been a teacher for about nine years. All of those nine years have been in serving children of a demographic that is both minority and low-middle class families. I look intentionally for resources that incorporate visuals that reflect my students’ community. I have found, in my years of teaching, that it’s a struggle to find images that are both visually and culturally reflective of my students. I felt I needed to do something about this to effectively engage my students and increase their commitment to their education. I reached out to my best friend, Sherae Davis, a fine artist and graduate of MICA to see if she could help bring my ideas to life. Out of the collaboration of minds came the birth of B.CR8TIVE, LLC. A black owned and operated company that focuses on providing people within the educational system with resources that display minority representation. We launched our e-commerce business to the world in May of 2019. In this launch, we released stickers, magnets, notebooks, bookbags, and apparel that was specifically geared towards the students I see everyday. It was received well locally and we continued to Cr8te and expand our collection to incorporate a teenage line called CR8TIVE.Movement. We wanted to continue to service our brown and black children no matter what age they were in their educational journey. We at B.CR8TIVE had so many plans to expand our collections and our reach. However, due to the Pandemic and the closure of schools, our small business has taken a huge hit. We are excited to begin planning our Post Covid B.CR8TIVE, LLC relaunch, dropping Summer 2021 as we begin to prepare for the reopening of schools this fall.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
In such a large industry, it is challenging for a small business. We are providing, what some people would consider, a luxury item. After all, pencils and notebooks can be found at your favorite mega stores for pennies on the dollar. However, B.CR8TIVE, LLC believes in empowering students through the images that they see daily. From something as big as a book back to as small as an eraser. B.CR8TIVE, LLC wants to show students themselves in their education and thus in their educational supplies. It has been a struggle to compete with more familiar and mass-producing companies in this industry.

Then, insert a pandemic here! B.CR8TIVE had so many plans to expand our collections and our reach. However, due to the Pandemic and the closure of schools, our small business has taken a huge hit. Educational systems were purchasing supplies from more well-known mass-producing companies. Families were not investing in the typical physical necessities of school. Nonetheless, We are excited to begin planning our Post Covid B.CR8TIVE, LLC relaunch, dropping Summer 2021, as we begin to prepare for the reopening of schools this fall.

Alright, so let’s switch gears a bit and talk business. What should we know?
B.CR8TIVE, LLC is a black owned and operated company that focuses on providing people within the educational system with resources that display minority representation. We specialize in school supplies that appropriately highlight features of the minority group and reflect the dialect of that subgroup. By doing this, we are bringing awareness and representation to the forefront of the classroom environment.

We have a variety of items important for learning:

Kid.Cr8tive Collection includes 7 Kid. Cr8tive Characters representing different minority groups (Cam, Niyah, Kaden, Samiya, Jason, Tiffany, Maxwell, and Jada)

KID.CR8TIVE Collection includes-stickers, magnets, bookbags, notebooks, pencil toppers, glue sticks, affirmations, and apparel

Cr8tive.Movement Collection includes three characters (for now) The Photographer, The Chef, and The Astronaut

Cr8tive.Movement Collection Includes stickers, magnets, and apparel.

We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
B.CR8TIVE, LLC strongly believes that we are blessed abundantly with the opportunity to provide brown and black kids with the ability to see themselves in their education.

Contact Info:

Suggest a Story: VoyageBaltimore is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Uncategorized