Today we’d like to introduce you to Sonjie DeCaires.
Hi Sonjie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
I was an on-air personality and morning show producer on the #1 Morning show in Baltimore- “The Big Phat Morning Show,” when I started my own company- Sonjé Productions. A colleague of mine was partners with Russell Simmons and Stan Lathan when they started experimenting with a new technology called “On Demand.” They needed content for their new channel, “Hip Hop On Demand,” featured on Comcast, and felt I had access to celebrities because of my position. Fast forward a few years later, that opportunity springboarded me into leaving my job after they decided to dissolve our local morning show and put a syndicated show on the market. With all my relationships and my reputation for producing two #1-morning shows in the Baltimore and Philadelphia market, people started to hire my company to help them manage their special events; the rest is history.
Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
I became an entrepreneur during the Recession of 2007/2008. People were scared to spend money, so I had to work for little or nothing to build a body of work in the events industry. I humbled myself and worked my butt off to become an industry leader. It has not been a smooth road, but I wouldn’t change the journey.
Thanks – so what else should our readers know about Sonjé Productions?
My company was existence since 2007. We are an event management, marketing, and promotions company specializing in large-scale events and campaigns. Our team is very dedicated to creating authentic experiences for our clients and ensuring we execute to meet their goals. One of my favorite events we created was the first CIAA Basketball Tournament in Baltimore. Sometimes Baltimore gets into a bad light because the narrative only highlights the negative part of a very complex city. However, we were able to paint a different story and shine a light on what this City has to offer. Setting the standard and showcasing all the great talent here made me proud, brand-wise, of what we can create.
Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Yes, I have about 3 mentors that have been my biggest cheerleaders and always advocate for me when different opportunities arise. One mentor is the former President of the Baltimore City Urban League. He was my first client and taught me a lot about business. We both needed each other when we first met because it was the middle of a recession, and we worked to rebuild the Urban League brand during my tenure with them. He and I are still very close, and he offers me advice when I need it.
- Website: www.sonjieproductions.com
- Instagram: @sonjeproductions
- Facebook: Sonjé Productions