Connect
To Top

Exploring Life & Business with Shané Gooding of Imiivo

Today we’d like to introduce you to Shané Gooding.

Hi Shané, we’d love for you to start by introducing yourself.
Like many 2020 was a challenging year for me. Marriage ended, I was with my young toddler who wasn’t quite two at the time, I was a professor teaching film and television production at a university for seven years and my contract was not renewed. I have been an exhibiting fine-art photographer and video artist for years but that was not enough to sustain me. So here I am, a newly single mom of a two years old having to figure out how to provide for my son and myself. And to use that overused word of 2020, I had to pivot. It was sink or swim time. So, I turned one of my dreams and passion projects into my business venture sooner than expected. While my son would nap and sleep, I was working on my website and the business. I launched my photo and video studio, Imiivo, in Sep 2020.

Let me rewind.

It’s now been 20 years the camera and I have been creating which evolved into directing, making stills, teaching the craft and exhibiting my photo and video artwork in galleries and art spaces across the nation. I even had the great opportunity of Co-Producing a documentary that aired on PBS. In my early career, I worked and interned in the film and television industry in New York. Oh and I went to school a lot, by choice (hello inner nerd) including NYU for film, Howard U. for a Masters and an MFA from SAIC in photography.

And all of these wonderful adventures have led me to opening Imiivo. It’s thrilling!

How did I find this path? Well, my curiosity started with family albums and loose pictures in a bag. I would look at these photos so often and just get lost imagining the stories behind the images.

But let me give you a little backstory about what fuels me to do what I do.

One of the most defining moments of my life so far, outside of having my little boy, is when my mother passed away. You see, my mother was my world. My constant. My biggest cheerleader, my biggest advocate and the first person to tell me when I needed lipstick. Many Sundays our home filled with the smell of her homemade baked goods. Maybe a homemade cake or three.

My mother had the brightest smile and the most contagious laugh. She could barely get through a joke or funny story without being the first one to heartily laugh before anyone else had the chance to.

I took for granted that my mother would always be present to witness the many milestones I had yet to reach. I found myself wishing I had my mother’s laugh on video. Wishing I had more portraits of the woman who was always behind the camera. Photos that were not limited to snapshots. I was wishing I had video of my mother sharing the histories of our large family or sharing her adventure-filled journeys or just to see her move again. Now, like many, I am witnessing the passing of loved ones and older generations in my family.

And it motivates me to celebrate life in the present because as the saying goes, tomorrow is not guaranteed.

How did I find this path? Well, my curiosity started with family albums and loose pictures in a bag. I would look at these photos so often and just get lost imagining the stories behind the images.

But let me tell you about what fuels me to do what I do.

I have two big whys.

First, it never occurred to me that my mother would ever not be around. She was my Superwoman. And I took for granted that my mother would always be present to witness the many milestones I had yet to reach. After she passed away, I found myself wishing I had my mother’s laugh on video. And for anyone who has experienced the loss of a loved one knows the significance and pricelessness of each moment we have. Life can easily get in the way of us taking time out to appreciate our lives. Not later, but right now.

Second, I’ve been in the shoes of many when it comes to facing challenges all at once, especially when it comes to building a business. I know what it feels like to need support as a new business owner who happens to be a woman and a WOC woman at that. I would not want any woman or any person to have to navigate the waters of entrepreneurship without support. If I have the ability to help, I am all in because I want to see women like me win!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Starting a business is thrilling but not without some bumps or straight up potholes. Plus sprinkle in launching in the midst of a global pandemic well, my friend, it’s not for the faint of heart. One of the biggest struggles was exposure and getting clients. Another challenge was not running out of operational capitol.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Imiivo (pronounced Ih-mee-vo) stands for infinite memories in, infinite visuals out.

Imiivo is a high-end portrait photography and video studio in Howard County, Maryland that specializes in classic, beauty and video portrait sessions for individuals, families and brands. We help you tell the stories of your special life moments by creating fine-art photo and video portraits.

And for Woman-Owned and WOC (Women of Color) businesses and brands, we help you stand out in a sea of brands and stock photos by elevating your brand presence, boosting your camera confidence and leaning into your unique brand story so that you can attract your ideal client and profit in the process.

Guiding all people to celebrate the beauty of their right now and be the hero of their own story.

We are a Black Woman-Owned business.

The Mission.

Our mission is to give everyday people access and agency to tell the story of their own journey through the power of storytelling and high quality fine art photography and video. Whether you’re an individual, a family or a small business, we aim to celebrate where you are now. Sometimes the most interesting, impactful, resonating stories are from people not known through media. We’re driven to amplify the people and communities important to and around us.

Secondly, we have a mission to help Women-Owned & WOC (Women of Color) businesses and brands show up in a cohesive visual way, lead with their unique story and thrive so that they can work in their gift and give back to other Women-Owned & WOC businesses. Our mission is for people to have the ability to be the voice and the hero of their own story in a visual way.

Are there any apps, books, podcasts, blogs or other resources you think our readers should check out?
PODCASTS Brown Ambition
Hello Seven Podcast
So Money with Farnoosh Torabi
Don’t Keep Your Day Job
Bokeh
On Purpose with with Jay Shetty
NPR, How I Built This

BOOKS
The Compound Effect
Start With Why

Contact Info:


Image Credits

@Imiivo Shané K. Gooding

Suggest a Story: VoyageBaltimore is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in Uncategorized