Today we’d like to introduce you to Kimberly Sparrow.
Hi Kimberly, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I joined the workforce at an early age. I was a firm believer that you should have a career, a good job with benefits and work hard every day. I was a correctional officer for 11 years, and I was very unhappy. While out on maternity leave with my second child, I began watching YouTube videos, and this was in 2009, so beauty guru wasn’t a thing like it is today. I mean, I would watch these videos for hours and I finally decided, hey, you can do this too and I started making hair tutorials, make-up tutorials and my channel started to get a lot of subscribers, companies started to send me things to review for free.
I enjoyed making content for my YouTube channel; I felt like I was really helping people, and it was also fun. I would even earn a couple of hundred dollars a month based on my views. When I return to work after being off and developing this new hobby, it was hard for me to fit in making content while working a full-time job and caring for two children. So I slowly stopped making content and focused on working hard because that’s all I knew. So I’m back at work in the prison working seven days stretches, sometimes 16-hour shifts. I decided that I really needed to pursue this makeup artistry and see if it could be a viable career option for me because I thoroughly enjoyed it I begin looking into aesthetic schools that I could attend while still working in prison, I enrolled in Baltimore school of massage. I ended up doing the part-time program, which takes a year, and the classes were every night from 6 pm till 930 and then also on the weekends.
So I definitely went into school wanting to be a professional make-up artist and lash extension artist; however, skincare was not on my radar I was low-key oblivious to skincare I have been blessed to always have decent skin but Never really knowing how to care for it. I would be lying if I said that school gave me all the tools that I needed to be successful in an aesthetic career. I completed school and decided that I would have an on site-based business and provide make-up services and lash extensions while still working in prison. Sometimes I would have people wanting to book services with me, and I wasn’t available because I was working. I finally decided to resign from my correctional officer position and pursue aesthetics full-time. I wanted to have my own business, but I was terrified of failing, not making money, and just doing it all wrong. I ended up taking a job at Ulta there, I was responsible for product sales providing facials but mostly make-up applications.
Also, providing me with so much more education, I truly had fallen in love with caring for people’s skin and out of love with applying makeup. Also was only paying me minimum wage and as a mother of three, I just couldn’t support my family working there. I ended up taking a trip to Dubai and decided while on my trip to resign from Ulta and step out on faith and grow lovelyoverload from the ground up. A childhood friend who I have known for over 20 years I reached out to me out of the blue and told me that their aunt had a salon and they were looking for an aesthetician to provide services. I went to see the space, I loved it, I ended up signing my lease agreement, and all I knew was I needed to make my rent payment each week to be able to pay for space. In the beginning, I would have one or two clients a week. Things were very slow and I definitely felt like giving up I just thought that I needed to find a job get on somebody’s payroll and stop wasting my time. The woman who owned the salon definitely inspired me, encouraged me and supporting me and sticking this out.
I started in March, and by November of the same year, I was booking fully out maybe three weeks in advance I definitely used Instagram to build clientele, creating constant came so natural to me from the YouTube history that I had and then the pandemic hit. I was out of work and devastated I really spiraled into a depression because I felt like I had finally got on the right track and I just couldn’t see this being good for my business. However, I receive so much love and support from my clients some clients even pre-paying for services during the shutdown. I re-opened in July 2020 and I was instantly fully booked. I absolutely love what I do I strive to give excellent customer service I treat people better than I would ever want to be treated, and really just try to create amazing vibes.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I definitely have been some bumps on the road I’m so blessed to have so many supportive people in my life people that believed in me before I even believed in me. Self-doubt it’s really hard to overcome. I almost felt guilty for pursuing a dream. I had to let the thought process go and just work hard for myself like I never did before.
Appreciate you sharing that. What should we know about Lovely Overload Spa and Wax bar?
Lovely overload spa and wax bar provide customized facials and full body waxing. I am most known for my dermaplaning facials. I am most proud that every single guest who has come to see me has had a positive experience. I believe in being kind, treating people with respect and showing love and gratitude whenever possible.
What would you say have been one of the most important lessons you’ve learned?
Consistency is key. You have to show up every day, put your best foot forward and do it again the next day.