Today we’d like to introduce you to Cortni Carter.
Hi Cortni, please kick things off for us with an introduction to yourself and your story.
My at-home bake shop began in 2017 after reminiscing about the memories of my grandmother and me baking together when I was growing up. My grandmother taught me how to make many homemade desserts from scratch one being banana pudding.
I started baking in my free time while working in corporate. I sat on the vision of opening my own bakery thinking I couldn’t do both, work full-time and build the foundation of my business the way I wanted. I continued writing down ideas as I maintained working full-time. Fast forward to 2021, I was pushed to finally take my vision seriously. Working in corporate I didn’t feel valued.
As I pushed through differences with my employer I was jotting down lessons learned during my journey and what I would do differently as the leader, owner, and operator of my business. My mission is to spread love by contributing to the happiness of others through homemade desserts
So, with the encouragement and support of close family and friends, I finally decided to take a leap of faith and dedicate all of my time to my business E’Mae Sweets.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Thus far the process has been smooth because a positive mindset is a key to overcoming challenges.
As you know, we’re big fans of E’Mae Sweets. For our readers who might not be as familiar what can you tell them about the brand?
My business is black woman-owned. My specialty is homemade banana pudding with a few cookie options; Nilla wafers, Chessmen, and buttercrunch. I recently added cookies to the menu with snickerdoodle being the flavor of choice for the Christmas holiday as I know it’s a Baltimore favorite so it was only right. There will be additional menu items available as time progress. I am also open to dessert ideas Baltimoreans crave for the most.
I would say what sets me apart from others is that I am hands-on with every aspect of the business. I handle the shopping, baking, marketing, administration, deliveries you name it! When someone places an order they are speaking directly to me, the owner, and I hope to keep it that way. I want to connect with each person because nothing beats building and maintaining relationships with those you serve. You may hear the owner’s name but can’t always put a face to it.
I am most proud that I am able to utilize the recipes passed down from my grandmother in my brand.
I would like the readers to know that we are just beginning with a lot more to come! Only greatness is and will be baked here at E’Mae Sweets and the website will be live in January. Orders can be placed via email at email@example.com in the meantime. Our Instagram is “emaesweets”. Feel free to email any questions and feedback is encouraged.
We’d love to hear about any fond memories you have from when you were growing up?
My favorite memory was spending the weekend at my grandparents anticipating the kitchen call from my grandmother for me to help her prepare meals.
- Email: firstname.lastname@example.org
- Website: www.emaesweets.com
- Instagram: @emaesweets