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Exploring Life & Business with Cindy Tawiah of The Diva By Cindy Hair Care Brand and The Diva Day Spa gß

Today we’d like to introduce you to Cindy Tawiah.

Hi Cindy, we’d love for you to start by introducing yourself.
My name is Cindy, and I am the founder and creator of Diva By Cindy’s Natural, alcohol-free hair care brand. Created alcohol-free hair care brand to stop hair shedding and breakage and infuse hair with moisture. We also use a percentage of our products to support homeless women and victims of domestic violence. Helping women transition back into society. At 16, my Chemistry teacher taught me how to make nail polish and lipstick because I was failing his class. I was inspired when he introduced me as a Chemist and Cosmetologist during a school science fair. Opposition from my parents, who wanted me to attend medical school, led me to become an RN and acquire a Bsc in Health Studies. I left nursing after 13 years to fulfill my passion and my purpose. We are a feel-good do-good brand and would love to be considered for your feature. In 2018 our brand made history as the 1st hair care brand with an automated vending machine in an airport and on a military base.

We all face challenges, but looking back, would you describe it as a relatively smooth road?
I am the definition of an overcomer. I am a survivor of domestic violence. I had a retail store in BWI airport, and my unit was reclaimed and given to MAC cosmetics. I thought it was the end of my business, but God gave me the idea to launch a vending machine in a moment of reflection. I relaunched my business in 2018 with an automated concept and made history as the first hair care brand with an automatic vending machine. Persistence and perseverance are two of the keys to my success and my overcoming a lot of challenges.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I have a hair care brand that is natural and alcohol-free and supports the growth of healthy hair. The Diva By Cindy hair care brand not only supports homeless women and victims of domestic violence with a percentage of its proceeds. It also hosts beauty empowerment events to help support women in transitional housing. In 2018 the Diva By Cindy hair care brand launched the 1st natural hair care vending machine in BWI airport and opened up the business to support franchisees. In 2020 Diva By Cindy opened a Day Spa and Healing Center to help heal, change and transform women from all walks of life.

What quality or characteristic do you feel is most important to your success?
My 6ps for success are as follows: Prayer, Passion, Perseverance, Persistence, Presence, and Positivity. You have to prepare for the expected and unexpected in business. I have learned that my greatest gift is persistence. You should never give up!

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