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Exploring Life & Business with Atarah Styles of The Atarah Styles Agency

Today we’d like to introduce you to Atarah Styles.

Hi Atarah, please kick things off for us with an introduction to yourself and your story.
My journey into Styling was a POWERFULL PIVOT birthed from PAIN.

But, plus size fashion and lifestyle has always been a part of my identity. I was raised by strong plus size women who despite the lack of options in plus clothing in the 90s/00s made sure I always looked my absolute best!

But before styling…

I actually came into the image industry FIRST as a makeup artist over 13 years ago while at my alma mater, Coppin State University.

As a beauty pro, I had the honor of teaching/mentoring other aspiring and seasoned artists as well as serving hundreds of women, men, and Brides!

Here is where the PIVOT comes:

It was March 2020 and the pandemic had the world shut down. THEN, a few short weeks later, in April 2020, my mother, Latonya Carter, unexpectedly passed away. It knocked the wind out of me and has still been one of the most traumatic chapters to navigate. My mother was always my biggest advocate and cheerleader. An irreplaceable loss. But, her death showed me I didn’t want to waste ANY MORE time with my dreams. I wanted to go for EVERYTHING that was mine.

While everyone else was becoming more relaxed in their clothing options during quarantine, I slowly discovered what helped my grief process was being able to get dressed up! STYLE is what has helped to HEAL ME. From there, I took the leap and now I use STYLE to heal others. Consequently, I made the decision to retire my makeup business completely and focus on my Styling Agency.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
While the transition from beauty to fashion was easy, the greatest struggle has been navigating entrepreneurship as a single and motherless mother. On top of that, while in the midst of growing my styling business, I also was in the middle of a divorce. All these various life shifts came at me fast and at the same time, all while still grieving my mother.

Also, the learning curve that comes with any new business has been a journey. In the beginning, I didn’t have an abundance of resources/mentorship or much of a network in the fashion industry. I had to seek out education and spaces to build those relationships. Style is such a huge realm and I’m always learning. One thing I can say is I’m not the stylist I was when I started. I have elevated in so many ways!

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I’m a leading Plus Size Style + Image Expert and CEO of The Atarah Styles Agency. The Atarah Styles Agency is one of the nation’s only EXCLUSIVELY PLUS SIZE Styling Agencies offering an array of image-based services including personal/wardrobe styling, consulting, creative direction, hair/makeup, and photography. Our Agency reaches PowerFULL plus women all across the country!

We specialize in providing high touch styling services to Plus Size Public Figures, Media professionals, Speakers, and elite, high-visibility women. Our clients spend a lot of time on camera, on stage, and in the public eye, so they place a HIGH priority on looking their best. And while they value their image, they may not always have the time to shop or plan wardrobe for their demanding schedules. We help them save time by offering Retainer-based, in-person, and virtual styling services.

Most often, this means styling clients for events, press, branding, photoshoots, speaking engagements, conferences, and the like. As a plus woman myself, I understand the pain points we experience when it comes to dressing our bodies and our market is so underserved and misrepresented. I am here to make it feel SERVED and SEEN like it never has before!

What also sets me apart is I’m also an advocate for size INCLUSIVITY and respectability politics in the plus fashion industry. I don’t just want to work with the “Instagram size 12 curvy model.” I have expertise in working with women of ALL plus sizes (10-32+)! I am intentional about my body of work representing the FULL spectrum of plus-size bodies!

My work has been featured on Ashley Stewart, as well as other plus fashion platforms like The Curvy Fashionista. One of my proudest moments so far was partnering with Ashley Stewart to host an in-store styling event! I have also been published in several plus-size magazines!

What matters most to you? Why?
At this stage of my life, what matters most personally are ALIGNMENT and FREEDOM. It’s extremely important to me that I walk in the calling that was created for me. And, that I am able to create the life I love from doing what I love for me and my daughter.

Professionally, what means the most to me is helping my clients experience the TRANSFORMATION and STYLE RESULTS they desire. My clients come to me desiring a SHIFT in their Style and self-perception. I don’t take that lightly.


  • Retainer Styling Services – Starting at $10,000
  • 1:1 Style VIP Days (Image and Style Strategy Done with You in a Day) – $5000
  • Personal Styling Services – Starting at $1000
  • Corporate Image + Style Training – Starting at $1500
  • Consulting – $250/hr.

Contact Info:

Image Credits
Chip Dizard SHair Photography
Jess FX Photography

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