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Daily Inspiration: Meet Priyankur Sengupta

Today we’d like to introduce you to Priyankur Sengupta.

Hi Priyankur, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Since childhood, I have had an ardent love for the traditional handicrafts of India. When Covid struck the country, I was fortunate enough to be able to work with artisans. We produced masks using their techniques and distributed them amongst the needy. This exercise enabled me to understand better how artisanal clusters work and how I, as a designer, can help them develop a better reach and sustain themselves in this industry. I connected with my CEO, who is equally passionate about crafts and working on clusters. We synced well in our common goal and created a new sustainable model for the world to look at, one where the artisans can directly reap the benefits of their labor.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
One of our main challenges was to train artisans to become commercial- to think of their crafts from a business perspective and monetize their products. Developing an export timeline was another tricky part- even though we work with the best artisans, it is difficult to achieve consistent results regarding export production. On the other hand, building and developing a relationship was very easy- we were accepted and welcomed in their clusters with open arms and warm hearts.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
I started as a designer and am currently leading the brand by looking into the business as a whole. My specialization is designing, but my passion lies in business and brand building. I always know to get the work done, irrespective of the circumstances. Doing business of 2+ crore in the inaugural year with no prior experience made me believe in myself and my skills, and I’m pretty pleased with how things have turned out.
What sets me apart from others is, I believe, my way of working. I believe in being friendly and warm towards others and constantly building relationships with my people. Nothing gives a more productive outcome than a healthy and kind atmosphere.

Where do you see things going in the next 5-10 years?
The world is shifting towards a slow and conscious fashion that has a story to say! Sustainable fashion is going to be the key category in fashion very soon. It has started on a good note, and I feel confident that every company- big or small- will pick up on it.

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