Today we’d like to introduce you to Elena Felton.
Hi Elena, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I have always described my role as a photographer as more than pictures. My love for helping others drives everything I do. After spending three years in AmeriCorps, I began working in the retail market. Little did I know that was the experience that would later propel my brand photography and storytelling. Prior to shifting into brand photography, I photographed weddings and lifestyle events.
In 2016, I had the opportunity to photograph an event for entrepreneurs and creatives in Washington DC. I created a simple portrait package that included an hour photoshoot and 1 minute brand video. It was a hit. I began creating with so many amazing African American female entrepreneurs and creatives spanning Maryland, DC, and Virginia.
Over the next few months, I noticed a lack of understanding how brand photography could impact the trajectory of a brand’s online conversion. The focus seemed to be what I referred to as “showing and selling”. However, as a budding business, or entrepreneur you don’t have the privilege of posting a beautiful picture and the market just running to buy/invest in you.
My goal is to help female entrepreneurs and brands understand the fundamentals of brand photography. Which is (knowing Who you are, What you do, and Who you do it for). People don’t invest and buy things, they actually invest/ buy into a purpose/or value that they can resonate with. And with that, my version of lifestyle brand photography came to life.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I would have to say things have been very fun and fast-paced. My business has shifted in so many ways. I spend a lot of time helping my clients identify their “Brand Why”. Their very reason for existing and the heart and soul of the business. This actually matters to consumers because people buy from brands they like, know, and trust. Building your visual brand around this theory creates a greater chance of attracting the right people to your brand.
Can you tell our readers more about what you do and what you think sets you apart from others?
I am a Lifestyle Brand Photographer and Coach serving female entrepreneurs, creatives, and small businesses and brands. I am really in tune with how people buy, and why they buy. I am known for emotionally driven photography. I focus on creating relatable visuals that help brands tell their stories. My greatest achievement is helping my clients feel comfortable in sharing their stories and making an impact.
How can people work with you, collaborate with you or support you?
Female entrepreneurs and brands can visit belleimageryportraits.com for more information on my brand services. I love to collaborate. Typically in March, I select 2-3 female brands or businesses to work with on their visual.
- Email: firstname.lastname@example.org
- Website: belleimageryportraits.com
- Instagram: belleimageryportraits
- Facebook: belleimageryportraits
Photography by: Elena Felton of Belle Imagery Portraits