Today we’d like to introduce you to Denise Wood.
Hi Denise, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
It was 1966, and I was born at 3lbs 3oz. Ha ha, I was just kidding. I have always been amazed at and addicted to home fragrances. The folks at my local Yankee Candle knew my family and me by our first names. Once the internet rolled around and businesses slowly but surely started closing up shop, I took to online vendor wax (wax melts). I found a girl I loved and bought from her often. One day, she decided to stop making, and I was left with, “Well, what do I do now?” So, I bought some wax, fragrance oils, and related supplies & tried my hand at making it myself. I didn’t do very well at first, second, or third. Then, in May of 2018, my husband had a stroke. It wasn’t fatal but horrible enough for him to stop working. He had been the provider of our family for over 30 years. I was a stay-at-home mom to three daughters, one of which has Cerebral Palsy. Suddenly, I was challenged to not only care for one family member but now two. We had to apply for permanent disability for my husband and other social programs we did not want to accept. Then Covid happened. Struggling financially, I was trying to come up with a side hustle to make ends meet. It’s not pleasant to choose between food, property taxes, and car insurance. So, I once again tried making wax melts. I watched YouTube videos and joined many Facebook groups. I had finally nailed the formula! In October 2020, my daughter and I did a local fundraiser – she sold her beautiful homemade T-Shirts, and I sold my wax melts. After donating a portion of our sales, I came home with $50.00! I was beyond excited. In November of the same year, I started my own Facebook group and called my business Mom Mom’s Melts. At first, friends and family joined and bought from me. Slowly but surely, I was gaining momentum. In September 2021, I started my website. I was getting better and better at crafting my melts, packaging, and blending fragrances. My group has grown to nearly 400 members. I love finding people who are as crazy about home fragrances as I am! Although my husband is saddened that he cannot work any longer, he is happy that I have found a creative outlet and a way to make money doing so. He tells me he has never seen me happier.
Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
The main struggles were financial ones. Using the money, we didn’t have to buy supplies. Also, I had zero confidence. Were the melts good enough? Do people like them or just buy them because they know me or are a friend of a friend? I sometimes felt like a fraud and spent more than a few nights crying and wondering if this was all worth it. I felt like I wasn’t taking care of my daughter and husband in the same manner – just trying to do it ALL had been a struggle. It still is, but I love doing this and will continue to push myself.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I make homemade, highly scented soy blend wax melts. The wax melt and candle industry are extremely saturated, so I try to set myself apart from others by being approachable, transparent, easily affordable, and just plain cute! I love to make adorable wax french macarons. I used to sell them at a local makers boutique, but they didn’t do well. However, I sell my wax dots there – they’re called Mom Mom’s Minis and come in a little jar with a charming wooden spoon. I’m most proud of how far I’ve come – I am a much better maker than when I first started! I am proud to learn this all by myself and teach myself how to blend fragrances to create new ones.
What matters most to you?
What matters most to me is that people are happy with my products. It is financially tough nowadays, and when someone chooses to use their hard-earned money on my products, it’s extremely important to me they are happy.
- Snap Bars $2.00
- Small $3.00
- Large $5.00
- Cute French Macarons $10.00
- Mom Mom’s Mini’s (wax dots) $8.00
- Website: www.mom-moms-melts.com
- Instagram: @mommomsmelts
- Facebook: www.facebook.com/groups/mommomsmelts
- Other: TikTok – @mommomsmelts