Today we’d like to introduce you to Chanaé “Chaé” Jones.
Hi Chanaé, we’d love for you to start by introducing yourself.
I’ve always had a creative entrepreneurial spirit.
When I first started my henna adornment business, it was a creative service addition to my Strassed (or “bling”) accessories business which I started at age 18. It’s also where the business name originated from. “Le Strassed Chaé” literally translates to “the sparkling Chaé”, and while it’s named after me (Chaé) it more distinctly means The brightest, most shining version of oneself.
Originally an accessory and lifestyle brand that featured handmade jewelry and tech accessories covered in jewels and rhinestones, Le Strassed Chaé aimed to empower and enhance the divine feminine within. By the time, I added henna artistry to the shopping experience, I had already been playing in henna for nearly a decade, so offering it as a service just made sense.
Eventually, my love for henna overpowered the joy I found in accessory-making because I was able to personally connect with my clients, and I subsequently decided to rebrand into a beauty service-based business that’s just as empowering as it is beautiful.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There are many barriers to entry into this profession, but as a non-Asian Henna Artist, I’ve been able to push past many of those limitations and societal expectations.
In many ways, I’m breaking the barrier for entry into the henna industry as well as challenging, and perhaps redefining what Henna Artists are “supposed” to look like or the impact we’re “allowed” to make. Especially now, that I’ve taken up permanent tattooing and even further defined myself as a multi-dimensional artist who perhaps doesn’t “look the part”.
I’m not culturally or religiously aligned with henna in any of the traditional ways, yet I’ve found a love for the art and became a self-taught henna artist even before I embraced its African roots — literally. The plant that henna is made from, otherwise known as Lawsonia inermis (or the Egyptian Privet), is actually native to Africa where the lesser-known origins of henna were born.
I proudly represent the minority of Biracial henna artists here in the U.S., and it’s become my personal mission to re-introduce BIPOC (Black & Indigenous Peoples of Color) to the ancient art of our ancestors through individual henna sessions and interactive D.I.Y. henna experiences like the one I’ve created through my events.
Mehndi and Mimosas (the first of its kind sip & henna party!) and Mehndi and Mindfulness (a mindful approach to D.I.Y. henna artistry). I am hoping to continue this tradition into permanent henna tattooing as well!
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I also teach aspiring henna professionals nationwide through my Henna Master Class and mentorship program, which is a tailored 1:1 learning experience that dives deep into the methodologies required for professional henna practice.
I aim to empower the next generation of Henna Artists while showing them that they don’t have to be traditional in order to make an impact.
I’ve had the pleasure of working with big corporations like AARP and YELP, hosting henna workshops with their members and career staff, and during the COVID-19 pandemic, I was able to bring my talents online where I hosted my events and workshops virtually!
I bring something unconventional to this industry and that may just be my best contribution to date.
Are there any books, apps, podcasts, or blogs that help you do your best?
There’s an army of Female Entrepreneurs behind me that enables me to have the self-care days that help me produce my best work.
This art form is uniquely an inter-personal experience, so I have to be mindful of the energy I transmit through my henna and permanent tattoo services. In order to maintain the peace in my studio and my own mental and spiritual health, taking self-care days are as equally important as the self-care days I offer my clients.
Shout out to my Black and Brown girl bosses who serve one another so that we can serve our communities!
- Permanent Tattoo experiences begin at $80
- Temporary Henna Art Sessions begin at $30
- Email: firstname.lastname@example.org
- Website: www.lestrassedchae.com and Mobile: www.tinyurl.com/LeStrassedChae
- Instagram: @lestrassedchae, @Lestrassed.ink, and @hennabychae
- Facebook: www.facebook.com/lestrassedchae
- Yelp: https://www.yelp.com/biz/le-strassed-chae-college-park
Chanae Jones (Le Strassed Chae)