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Daily Inspiration: Meet Brittany Wolf

Today we’d like to introduce you to Brittany Wolf.

Hi Brittany, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
SHEWOLF Designs technically started at the end of 2016 as “SHEWOLF Design Studio,” a small Etsy store with a mess of unrelated digital art and printables. I had no vision for the brand and basically just dumped whatever I created for family and friends into the store, assuming it would sell. I made the mistake of ignoring the saturated market I was diving into and how hard it would be to stand out in e-commerce. After a few years of focusing on being seen on Etsy/SEO rather than actually designing, I felt unfulfilled creatively and let the shop run on autopilot.

Fast forward several years to the rise of the sticker craze. I was excited this old trend was back, but as I searched for designs I was disappointed in how few of them resonated with me. Sure, I could find plenty of sassy sayings, but they didn’t scream one-of-a-kind. Where were the stickers for the extroverted introverts who are always anxious, love bad jokes, and appreciate a well-placed curse word?

So, at the end of January 2022, I decided to solve my own problem and relaunched SHEWOLF Designs as a whimsical and offbeat gift brand that encourages others to live unapologetically. Creating products that reflect my personal values helps keep my creative cup full and makes it that much more rewarding when I’m successful. 

Although I’m proud to say that SHEWOLF products can be found in several stores across the state, I still can’t believe every time a customer or wholesaler buys one of my designs and think, ‘they like me, they really like me!

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Ask anyone who knows me, and they’ll tell you it’s nearly impossible to get me to slow down when I’m passionate about something. It’s taken me six years to get to this point of starting over, but at least I know I’m doing it the right way. 

Shopping (and really, the world) looks completely different now than it did in 2016. I think the challenges I’m facing now are shared by many other small businesses, especially those that started during the pandemic.

I’m still constantly reminding myself that social media should be about connecting with my community (rather than trying to go viral), and having my emails ignored does not mean I’m a failure. Sure, it’s discouraging when retailers ignore my emails and I see my competitors in their shops. But maybe what used to be a follow-up email back in the day is now three DMs and a story mention. 

As a side hustle, another challenge I have is finding the right balance between work and play that will help me be successful while remaining inspired and motivated. If I have limited time, am I going to focus on the business side of things or design new graphics? The boring stuff will set me up for success down the road but creating will make me happy now. I’m still learning as I go and look forward to the point where everything is streamlined, and there’s more time for fun.

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I truly focus on the “designs” aspect of SHEWOLF Designs. It’s not until I complete a design that I decide what the best medium for it is a mug, tote bag, bottle opener, sticker, etc. The design I’m most proud of is the “bad bitch membership card,” which has been a runaway success as a sticker, keychain, and acrylic pin. The waterproof sticker is writable, so it’s a fun ‘interactive’ product that customers can personalize. It’s that type of innovation that I try to keep in mind when I’m creating.

While I started as a sticker designer, I quickly fell in love with the ability to bring my art to life using a sublimation printer. It’s exciting to be able to test a new design or product line in real-time! SHEWOLF’s drinkware, tote bags and bottle openers are currently made in-house, but I also have my eye on sequin pillows and holiday ornaments for the future. This flexibility is just another reason why I love doing custom work for clients: it pushes me creatively and allows me to play with product lines I might not carry otherwise.

Before we let you go, we’ve got to ask if you have any advice for those just starting?
It’s important to answer the question “why your business?” Unless you’ve reinvented the wheel, chances are whatever market you’re in is already crowded. I’m still learning that I will never be able to please everyone, so who am I aiming for? How do I want them to feel? I’ve always been ‘that friend’ that makes people laugh and says what they want, and that’s what I want SHEWOLF to do. It wasn’t until I realized that I am my unique proposition value that I understood how SHEWOLF differs from its competitors.

Also, lean on your people, or community, if you need to! I’ve been fortunate enough to find an incredible maker community filled with supportive, inspiring, and creative individuals. The most surprising thing I’ve learned is that imposter syndrome is very real, and we ALL feel it – regardless of the success or size of the business. We’re all just “faking it ’till we make it.”

Pricing:

  • Stickers – $4
  • Mugs – $15
  • Greeting cards – $5.50
  • Keychains: $10
  • Tote bags – $18

Contact Info:

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