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Conversations with Yene Damtew

Today we’d like to introduce you to Yene Damtew. 

Yene, we appreciate you taking the time to share your story with us today. Where does your story begin?
My passion and love for hair started when I was a teenager and I went to hair school when I was 16. Growing up, every Sunday I would see my mom put hot rollers in her hair, get in the shower while we were getting ready for church, and then she would take them out of her shower cap and her hair always came out curly and amazing. So that’s when the fascination began and then it evolved into a passion as I got older. 

I started braiding hair when I was in the 7th grade. My brother grew his hair out and I would watch him get his hair braided and one day I said, I’m going to try. I would try it on him and the parts would be so bad that there would be this whole middle patch left. I didn’t know how to angle the parts, but I kept practicing, and eventually, I was braiding his hair and all the neighborhood kids and the athletes in high school. 

I then went to Cosmetology school at age 16 to really gain the necessary knowledge I needed to truly begin my career. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
I’ve definitely experienced some struggles. I think I’ve taken a lot of detours on my path. I started out doing hair, and then I dropped out of cosmetology school, I went to college, and then I dropped out. I eventually went back and gained both, but I pivoted many times during that journey. 

Also, a lot comes with being a business owner. It includes showing up for your teammates and showing up for your clients. It’s very rewarding but it’s also very challenging. 

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I think that operating from a place of authenticity sets myself and my team apart from others. I really believe in transparency in the service industry. I’ve found that people do what’s asked of them even knowing that it’s not the best for the client. I think showing up as your authentic self and being an open book is the best route because it allows you to be yourself at all times whereas hiding yourself to please others is more exhausting and can do more damage than good in the long term. 

What matters most to you?
Having values and ethics and building a legacy that lives beyond me are very important to me. I want to have something that allows recognition to come to my family. I’m also very intentional about having work-life balance. I strive to give just as much to my personal life as I have given to my professional life. 


  • $95 – Aesthetics Signature
  • $125 – Trim & Style
  • $125 – Hydrate & Style
  • $150 – Curly Cuts
  • $515 – Extension Services

Contact Info:

Image Credits
Antwon Maxwell
Nicole Melton

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