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Conversations with Paul Sheinberg

Today we’d like to introduce you to Paul Sheinberg.

Hi Paul, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start, maybe you can share some of your backstory with our readers?
I was a cruise director for Carnival Cruise lines and my wife was a dancer onboard. She was accepted into Johns Hopkins Medical School, so we flew out to Baltimore back in 2002. At first, I went into sales because there wasn’t a lot of work for an unemployed cruise director on land. I would sell roofs, windows, etc. It was a tough transition because on the Cruise Ship, people were happy to see me because I was going to entertain them. Now, I was trying to sell them something, so their heads would go down and they wouldn’t make eye contact. It was a stark contrast from being on the cruise ships, and then I landed a job selling tickets to see motivational speakers in Baltimore. After I sold the tickets, I was able to attend the conferences for free. I would watch all these sales professionals talking about how to run a business. Advertising, cold calling, networking, etc. During that time, I adopted a dog to keep me company from the local SPCA. I was always a bit anxious and scattered, but when I was training my dog, Jeda, I felt calm and focused. If I was scattered and all over the place, Jeda wouldn’t listen, so I had to take a moment, breathe and start again.

I decided I wanted to feel that way as much as possible, and I felt that way when around dogs. I did some searching, and I found that one of the best Dog Trainer schools in the country was in Fairplay, MD. Peaceable Paws Academy run by Pat Miller. After taking some classes, I was lucky enough to land a gig training dogs in a room at Good Doggie Daycare in Remington. One of my clients booked talent for news stations, liked my mix of humor, entertainment and training and invited me on to Fox morning News to do a pet segment. It went really well, my phone started ringing off the hook, and I ended up doing the segment, answering viewers’ emails and phone calls a couple of dozen times over the years.

Now, with COVID, I’ve added zoom sessions to the mix, and they’ve really taken off. I’m traveling back to people’s home starting this month.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The cycles ebb and flow for the dog training business. You’ll have some months where you’re holding 5 group classes a week and 20 private sessions, but then summer hits and everyone goes on vacation. You’re stuck with maybe one class a week. Baltimore is a really pet-friendly city, and there’s always someone who just got a puppy, though, looking for a little guidance.

Can you tell our readers more about what you do and what you think sets you apart from others?
Paul Sheinberg, Pawsitive Paul’s founder and primary dog trainer, has worked with all manner of canines from Teacup Poodles to Great Danes. Although he wouldn’t train both those breeds in the same manner, certain things will always remain the same. Paul’s classes are fun, interactive, hands-on, and perfect for all ages. The training center is huge and gives enough space to social distance. Paul has appeared numerous times on Fox’s Good Day Baltimore taking viewers’ calls and emails and demonstrating various pet behaviors. (They really just wanted Paul’s Australian Shepherd, Jeda, to appear on the show but they were kind enough to let Paul tag along as well.) The training is low stress, in a relaxed environment and comes with free lifetime phone and email support.

What has been the most important lesson you’ve learned along your journey?
Owning a small business, knowing the product inside and out isn’t nearly enough. There are some fantastic trainers out there, but if you don’t know how to market yourself, no one will ever know. You can start small- a little ad on a local magazine or website and work you’re away from there. It’s crazy how fast it could snowball, Don’t harp on the money at the beginning. I worked another job while trying to build my dog training business for the first couple of years.


  • $200 for a private session. 1. Private Session – $200 This includes: one private session, a written summary with instructions, and phone follow up. Many people prefer a private session over group sessions, so we offer you a choice. Some dogs have an easier time relaxing and learning in their own domain. Private lessons offer a customized approach to you and you pets lifestyle. Most people just need one. They usually last two hours, and you get a written follow up, and a phone follow up. We offer private dog training sessions 7 days a week, 9:00am-10:00pm We set up a personalized training program for you and your family. Unlimited phone and email support.

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