Today we’d like to introduce you to Katheryn Angel Scottollio.
Hi Katheryn, so excited to have you with us today. What can you tell us about your story?
I started off as a teacher in the State of New Jersey. Not long after, the governor at the time enforced a massive statewide budget cut in education. This caused many educators to either retire earlier than planned or be completely out of work.
I was not eligible for any grants to return to school, so I was offered the opportunity to take business classes through the Reemployment Center in South Jersey. Most of my family has owned retail businesses so I figured that I would follow suit until another teaching position opened up.
After getting the business license I opened Catalina Angelina’s, a boutique, in New Jersey’s Burlington Center Mall (since closed). Shortly after, I moved south for a teaching position. From there I had another boutique. In 2017, I opened a boutique on Chincoteague Island in Virginia. In 2019, I was hosting a pop-up event in Joppa, Maryland. Jerry, the owner of Starlight Music, stopped by to purchase some band-themed items for his shop.
He mentioned that he had an area in his shop where he was thinking about carrying women’s items. He wanted something to keep the women occupied while their husbands and boyfriends were playing with/shopping for guitars. We decided to merge the businesses so the women can shop while the men were testing the instruments and equipment.
This took a different turn when we found that men were buying band tees and the women were becoming more and more inspired to play instruments. So for the last several years, we have been the guitar shop with a little boutique. Since then, I have opened a few more shops.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
In the beginning, I think the biggest hurdle was paying for everything out of pocket. I had a strong business plan, but with students loans, I did not want to add the debt of a Small Business Loan. Currently, the Covid pandemic has been a stress on the goals I set for the company’s expansion.
Inventory was delayed, then started coming in faster than I was selling it. I had to rent an office and a few storage units to keep up.
Tell us more about you. What do you specialize in?
Upon graduating with a bachelor’s in the fine arts, I became a teacher. I am currently the owner of Catalina Angelina’s Boutique and Catalina Angelina’s Event Services.
Aside from working in the boutiques, I have worked on many community and corporate events.
I do spend a great amount of my free time at the Plumpton Park Zoo face painting in fundraising efforts.
Do you have any advice for those just starting out?
There will always be someone telling you not to move forward with your goals. They will use the whole “one in a million” speech. If you are watching 999,999 going for the same goal, you will be that one in a million. There is still a pretty good chance for you to succeed.
- Email: email@example.com
- Website: www.catalinaangelinas.com
- Instagram: @Catalinaangelinas
- Facebook: https://www.facebook.com/CatalinaAngelinas
- Twitter: https://twitter.com/scottollio
K.A. Scottollio and Anastasia Hannley