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Conversations with Dr. Kadeem Richardson

Today we’d like to introduce you to Dr. Kadeem Richardson. Them and their team share their story with us below:

Founded by Dr. Kadeem Richardson after seeing others struggle on their beard journey while not being able to grow full, luxurious beards, himself included.

Always scouring the shelves of men’s grooming aisles to find the perfect product to improve the growth, luster, and softness of his beard was a losing battle. Many products caused his beard to become dry, and brittle, and didn’t account for any additional growth.

As Dr. Richardson further investigated the ingredients used in many of these products, it was found that the principal ingredient(s) advertised was more than often the third to the fourth most used ingredient. Filler ingredients were used to make up the volume, thus robbing customers of the benefits of the key ingredients. Being the naturally curious scientist that he is, Dr. Richardson decided enough was enough.

He took it upon himself to create the perfect men’s grooming experience. Now Tafari Men’s Grooming is an up-and-coming brand that is worth noting for its blend of clean and sustainable products and scientific communication about the science of beards.

Our all-natural products promote hair growth, luster, and hydration that will make you a crowd standout, just as the namesake, which means to inspire awe. Our products not only use the finest USDA-certified ingredients but are 100% vegan, safe for all people to use, and most importantly – it works! Our opulent blue packaging products keep customers coming back because it WORKS!

Our packaging: Opulent blue packaging products keep customers coming back. During Kadeem’s Ph.D., he researched the effects of phthalates and their negative effects on human reproductive health. Therefore, we opted out of using plastic containers for our products, as your health is more important than saving a few cents!

Not only do glass containers create a high-quality aesthetic to match our products, but it’s also much safer! Plastics are cheap and durable, but these plastics are comprised of chemicals known as phthalates, that readily leach from containers/products.

Men and women of all walks of life are raving about Tafari products. You will too once you get your hands on it!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
There’s definitely been a few bumps in the road. I believe that comes with the territory of running a business rather big or small. However, a good business plan can greatly reduce hitting potholes.

A struggle that we faced was trying to start a business in the midst of a pandemic and economic crisis. It required an entirely different way of thinking when it came to marketing/brand awareness and convincing individuals to give Tafari Men’s Grooming a chance when their funds were uncertain.

Understanding how to use social media and engaging with influencers really helped with spreading brand awareness without spending a ton of capital. Figuring out the algorithm for many different platforms is no easy task and is forever changing.

But figuring out the best times of the day to post, go live, proper hashtags and content really helps make things a little easier. Also speaking with other content creators. Never be afraid to ask for help or advice, because pride can be very expensive.

Another struggle was being a vendor at events. It sounds easy, right? My issue was trying to go to every event the spread awareness about Tafari Men’s Grooming, but it wasn’t the greatest approach either. These events can at times be costly (vendor fees) with very little return and not just money-wise.

(which did hurt my pockets at times). Sometimes there was either a small number of people that came to these events or not on at all. So not only was money lost but Tafari Men’s Grooming wasn’t spreading brand awareness. I definitely do more thorough research on all events.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Tafari Men’s Grooming specializes in just that grooming products! We produce Hair/Beard Oil, Lip Balms, Apple Cider Vinegar Hair Rinses, Beard Wash, and combs. Although we specialize in men’s grooming a lot of womxn are using our products, surprisingly just as much or more than men.

Tafari Men’s Grooming is best known for our products being 100% vegan (only use plants and water). If there were particular product(s) that we’re known for I would say our hair/beard oil and lip balms, which both fluctuate for the number 1 selling product at Tafari Men’s Grooming. Customers just can get enough of both of them! Especially the limited edition lip balm scents that we release every so often.

This may sound so cliché, but seeing new and old customers enjoying our products. As a business owner that’s one of the greatest feeling knowing you created a product that resonates with people from all walks of life regardless of race, gender, sexual orientation, and age. Also said customers understand Tafari Men’s Grooming story.

What really sets us apart from every other hair care company is that Tafari Men’s Grooming is 100% vegan! It was vital for us to produce vegan products as we wanted the customers to not only look good but feel good as well. Any other way wouldn’t feel right.

A customer’s health is more important than a few bucks. Also, customers have said on several occasions that Tafari Men’s Grooming shipping is extremely fast (like an average of 3 days) on fast shipping it is FREE. These are all things that sent us apart.

Alright, so to wrap up, is there anything else you’d like to share with us?
Make sure we give us a follow on social media we love highlighting our customers and giving discounts and free products (from time to time).

Pricing:

  • Hair/Beard Oil(s) $24,99 FREE SHIPPING.
  • Lip Balm(s) $8.99 FREE SHIPPING.
  • Beard Wash $24.99 FREE SHIPPING.
  • Apple Cider Vinegar Hair Rinse $11.99 FREE SHIPPING.
  • Sandalwood Comb $9.99 FREE SHIPPING.

Contact Info:

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