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Conversations with Justyn Iman Roy

Today we’d like to introduce you to Justyn Iman Roy. Them and their team share their story with us below:

Justyn Iman, 27 years of age born and raised in Washington, D.C., on December 17, 1994. A mentor, author, motivational speaker, dreamer, thinker, visionary, and independent native Washingtonian with a special heart for our young girls’ emotional health and well-being.

Since 17, I have taken all my trials and tribulations and created the blueprint for my signature program, Laces to Bows, Inc. Every day since, I have worked hard and dedicated every free moment to mentoring others and developing my platform. As a teenager, I endured enough challenging moments, including battling low self-esteem, molestation, homelessness, and abandonment. I was looking for love in all the wrong places to understand the challenges our young girls face today. Instead of using hardship as an excuse to be defeated, I decided to use it as motivation and turn it into a way to give back to my community. Laces To Bows Inc. was founded in 2014.

In my first year, I lost two cars, received 3 eviction notices on my first apartment, and by the grace of God, I didn’t get put out until the 6th letter. I held mentoring sessions in the back of my mom’s hair salon. I found out that two of my mentees’ moms lost their job and took what little money I had, and sponsored their immediate family for the holidays by paying the monthly bills for 4 months, all while having a mini “am I sure I want to do this” breakdowns every other week causing me to question my ART and MYSELF. The Start Of Something New, In 2015, Laces to Bows INC. hosted a spa day and brunch in Baltimore, Maryland, with special guest LOVE AND HIP-HOP TV STAR and entrepreneur Yandy Smith serving over 150 students. This was one of our first and biggest events yet. I was turning Up The Heat.

In 2016, Laces To Bows Inc. received our official 501C3 status, and I was able to make huge accomplishments that showed the trials I had to endure were a message for someone else. In partnership with Downtown Locker Room (DTLR), Laces To Bows Inc. hosted a large back-to-school event consisting of 500+ girls and boys to get pampered and receive school supplies, free food, and special food guest Big Flock. This was the last community event he did before being confined. Soon after, I received an invitation to New York for an open discussion led by Yandy Smith. There I was able to connect with other amazing women. I Found Purpose In My Passion.

In 2017, I was blessed with the opportunity to bring in the year of 2017 strong with a business meeting with Mr. Emory Jones at the ROC Nation headquarters. The conversation was so impactful that I left with my game face on, the official logo design we have now, and the confidence boost I needed to continue the hard work in our community. Soon after landed a speaking engagement alongside Roc Nations A&R Rell Carter, who is also JayZ nephew, Justin Stewart, the producer of fox 5, and DJ Flexx of WPGC 95.5.

In April of 2017, Laces To Bows Inc.’s first annual cupcake wars took place, where we gave away $1,000 Cash and a contract to cater Shoe City shoe release events for the summer of 2017 to a Georgetown university student by the name of Angel Cheeks. Angel received a check for every release she catered. Please KEEP IN MIND this event is still around to this day! Our Cupcake War panelists have ranged from guests like Mr.Tony Lewis JR., Curious PO On WPGC, Council Member Trayon White, and More! On behalf of the National Women’s History Month Award Show ’17, I was honored for all the great work I do with the youth.

In October of 2017, I honored 12 women who are kicking cancer’s butt, and that event landed me an exclusive page in the Washington informer newspaper. We ended the year by kicking off our first annual EXCLUSIVE overnight boot camp and providing pre-teens and teenage girls the opportunity to cook and sew classes, etiquette 101, and daily mentoring sessions covering confidence, determination, budgeting, and how to be a positive role model. During the camp, Laces To Bows Inc. mentees had the opportunity to have lunch with Ms.Yolanda V. Cook, COO of Black Enterprise, and all of the directors of Shoe City.

On 2018 April 8, 2018, we held our 2nd annual Cupcake Wars event. The Year Of Awareness. Released our documentary Empower. Inspire. Evolve. with the released being sponsored by BLACK ENTERPRISE MAGAZINE and hosted by 92. Q’s own Raven Paris. This film made it to the consideration stage at the American Black Film Festival (ABFF), Laces To Bows Inc. was featured on Channel 8 news Goodmorning Washington segment, FOX 5 Good Day DC segment, and this year we are officially servicing over 300 plus Girls in the DMV area with mentorship.

The Year Of Pretty Girl With Purpose In 2019. This fall of 2019, Laces To Bows Inc. Mentees and I released our very first book, “Pretty Girl With Purpose,” an interactive guide from Mentor to Mentee, and launched Laces To Bows Inc.’s first book tour. This book and the tour were designed to empower, inspire and evolve every reader, young and older! Composed with activities, live diary entries, quotes, challenges, and more!

Pretty Girl With Purpose Book Channels 5 agreements:
• Loving Yourself
• Trusting Yourself
• Appreciating Yourself
• Learning To Take Nothing Personal
• Live A Life Of Impact

Laces To Bows Inc. released the social-emotional and literacy-driven curriculum “Pretty Girl With Purpose Intensive Program” This program supports and is the follow-up to the “Pretty Girl With Purpose” book. The target group for the program would be middle and high school after-school programs. The group will be a safe space where girls can learn about themselves and others. The program is designed for 9 weeks of instruction. Each week/unit will consist of 3 lessons that span 27 days of interactive mentoring. The program includes units with detailed lesson plans and a culminating project to review and practice all program material.

The unit topics expand on the 5 agreements in the book to include:
• Self: Self-Esteem, Self-Love, Self-Confidence
• Relationships: Building Relationships, Conflict Resolution, Family, Friends
• Leadership: Enhancing Leadership Qualities and Becoming a Leader
• Our Changing World: Peer Pressure, Accepting Differences
• Social Media: Safety, Cyber-Bullying, and Communication
• Feminism: Defining Feminism, Role Models
• Health: Healthy Habits, Personal Hygiene, and Making Good Choices
•The Future: Making a difference


Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
There is always strength in every struggle! The road was paved personally by GOD just for me. The only obstacle is me, so I choose to stay focused and aligned to complete my mission.

Can you tell our readers more about what you do and what you think sets you apart from others?
•I am all things social and emotional, all things empowerment, and a business need.
•I specialize in youth and adults’ social, emotional, and personal development.
•I love Laces To Bows Inc. All that we do in the community, our school system, and of course, in the homes of every mentee we touch.

Executive Director Justyn Iman beautifully creates Mindset E.P. – Mindset E.P. is a high-powered influence affirming the mediation project.

A Mindset is a new form of meditation guaranteed to shake your living room table. Mindset will strengthen connections. Help everyone understand the importance of supporting one another; every listener will learn unconventional ways to nurture the mind, body, and spirit and stay motivated and committed to oneself.

Mindset is OUT now on ALL platforms!

Is something surprising that you feel even people who know you might not know about?
I love being in front of the camera. I am actually in acting school.

Contact Info:

Image Credits
Jameice “Yoshi” Cockrell

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