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Conversations with Elisabeth Yeager

Today we’d like to introduce you to Elisabeth Yeager.

Hi Elisabeth, so excited to have you with us today. What can you tell us about your story?
I am originally from Boston, MA, and moved down to Maryland to attend the University of Maryland, College Park for a BA in Communications. A lifelong equestrian, Maryland’s connections to the horse industry (and my first job in Marketing!) made Maryland my permanent home. As my marketing career grew, I started freelancing on the side, supporting small businesses with digital marketing, design, and social media management. After helping multiple boutique real estate agencies with their marketing efforts and purchasing my first home with my husband, I decided to make a career change. I am an exceptionally driven, self-motivated person and the thought of working with people on the biggest investments they ever make while helping them navigate change, combined with having my success be a direct product of how hard I work, was so appealing to me.

In addition, I knew I could leverage my involvement with the local horse and agricultural industries (we own a farm!) and expertise with social media and digital marketing to help propel me forward in my business. I made a deal with myself – if I couldn’t exceed the salary I was making in my first year in Real Estate, it wasn’t the job for me. I met that goal, and my business has grown exponentially since then. I now have a very successful team with three agents as well as marketing and administrative support and am still in awe of what I’ve built and cannot wait to keep growing!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
One of the biggest challenges I’ve faced is that I am not originally from Maryland – I don’t have family here, I didn’t grow up here, I’m not a “local.” Therefore, there is a large gap in my network that many real estate agents or local businesses might enjoy and that they can tap into for referrals, support, etc. I have tackled the wild ride of real estate independently, and it can be isolating at times, building your own business and working solely for yourself, by yourself. I am lucky to have met so many wonderful friends and colleagues throughout my journey, but everyone’s journey and what works for them (or doesn’t) in their business is totally unique.

Another challenge is that I am not naturally a “salesy” person – I had to change my mindset to relationship building and maintenance rather than viewing real estate as something I had to “sell.” And, that’s really what it’s about – creating relationships with your clients and friends that continue long after they buy or sell their house. Many who know me will say I am afraid of the phone – so making that first phone call is always a mental battle for me!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
My team is the Elisabeth Yeager Homes and Farms Group of Keller Williams Realty Partners. In addition to residential real estate, we specialize in farm, land, and equestrian property sales. We are absolutely known for our expertise when it comes to these types of properties, and I am so proud that this has become a differentiating factor for us! Buying a farm is more than just a house – it’s a lifestyle, and there are so many more intricacies that come along with these types of properties when land use, livestock, or other aspects of rural properties are involved.

I am so proud of the fact that we have reached the turning point where prospective clients are seeking us out because they’ve “heard of us” elsewhere. It means all of my marketing efforts, consistency, and hustle are paying off in establishing the group’s brand. We are also known for our tenacity, amazing communication, and professionalism – which have resulted in a “bulldog” or “shark” nickname that I am completely fine with. I want our clients to know we are always ready to step into the ring for them and I am proud of that value in our team as well.

What matters most to you?
Mindset – one of the biggest journeys I have been on in this business is how mindset affects everything. Your world is only as big as you make it. Opportunities only appear if you let them and say, “I can.” Relationships grow if you keep your mind and heart open. Consistently shifting my mindset to a growth mindset has affected my personal and professional life in ways I can’t even describe. It’s perfectly fine to be where you are at, but in order to get to where you’re going, you need to be able to see yourself somewhere else.

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Image Credits:

Anne Hubbard Hill Photography, Sarah Noel Photography

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