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Community Highlights: Meet Ohdehliyah Gordon of Twisted Aloe

Today we’d like to introduce you to Ohdehliyah Gordon .

Hi Ohdehliyah, please kick things off for us with an introduction to yourself and your story.
I’m Ohdehliyah a licensed Cosmetologist and owner of Twisted Aloe. Twisted Aloe is an aloe vera base natural hair care line that I launched immediately upon my completion of school. I’m a small town gal, born and raised in Israel of the Hebrew Israelite community. I return to Israel yearly to visit family and acquire ingredients for products. Also, I make products to provide for my people back home.

I’m a woman-woman meaning I root for women hard. I love women, and make the them feel beautiful— no matter what. When I started this business, all I wanted to do was make women feel beautiful. I would gas you all the way up before leaving my chair.  In return I’ve received a tribe of women, who I love, and value dearly. That love propels has propelled myself, and Twisted Aloe to new highs. I am most thankful to be amongst these women.

Entrepreneurship is not easy, but it’s possible. Twisted Aloe is more than just a natural hair care brand! Our brand represents a lifestyle! We are changing the narrative for women of color worldwide. Our ingredients are plant-based, hand-made and provide hair with hydration. We encourage you to use Aloe Vera vegan products in every aspect of your life!

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
There is no smooth sailing in Entrepreneurship. Funds, time, doubt, and fear, are just a few challenges I’ve encountered. I struggled with fear and doubt especially in the beginning stages; hence, there are thousands of hair products already on the market. Who would dare to purchase my product?

Initially in 2018; things were super slow and I had no idea what I was doing with a business or shall I say hobby turned business. Therefore, no monies were earned.  When the negative talk and doubt creeps in I consult my Emah and I am reminded of who the f**ck I am, which always grounds me.  My cosmetology and natural hair stylist skills funded Twisted Aloe. I attended some business classes and learned to manage my finances. This helped me gain traction, build confidence in my abilities to become a boss and ultimately yielded worthwhile results.

Alright, so let’s switch gears a bit and talk business. What should we know?
Twisted Aloe products are known for simple, clean Aloe vera vegan, plant-based ingredients. It helps you with retaining moisture, scalp psoriasis, seborrheic dermatitis, dry scalp, and lack of hydration through using Aloe vera.I know first-hand how beneficial Aloe Vera is and the advantages of using clean plant-based products. I’m also vegan, so naturally, creating a vegan product is a lifestyle and trickles down to every aspect of my life. What you put on your hair and body is important. Aloe vera healing properties are amazing, especially to soothe and hydrate hair and scalp for maximum growth. I recommend checking out our reviews on social media platforms Instagram and Facebook.

Is there anyone you’d like to thank or give credit to?
I’m thankful and blessed to have such amazing women who come before me, uplift me, and call BS when they see it. I am forever thankful to/for my Israel, juicy fruit, and Love Your Roots family.


  • Twisted Aloe products rage from 12.95- 85.95

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1 Comment

  1. Yeshiyah

    July 13, 2022 at 8:26 am


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