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Community Highlights: Meet Kevaughna Abraham of Thee Promo Girl

Today we’d like to introduce you to Kevaughna Abraham. 

Hi Kevaughna, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My journey began as an aspiring rapper. Like most rising talents, I was broke. I didn’t always have the money for performance, media, and exposure opportunities but that wasn’t going to stop me. I went above and beyond to build and maintain relationships with people in this area who could help me move further in my goal. I volunteered a lot of time. I live-hosted club events for free in exchange for performance opportunities during the event. I volunteered as staff for local music festivals in order to gain access to organizers (it also landed me a performance opportunity once). I’d picked up a few graphic design skills when I started making my own performance flyers, and flyers for others. I’d moved into street team, (working with names like Wild N’ Out and The Kennedy Center), photography, and I’ve even shot a music video! I eventually found myself volunteering under the marketing department of a once super popular DMV music collective named One Love Massive. I was hoping to utilize my being part of the team, as a way to utilize their platform to help enhance my career. There, I worked as an official social media manager for the first time. It allowed me the space to experiment with Instagram on a semi-professional level. I was able to learn what it took to engage strangers. I was able to test strategies and ideas… and that’s when I learned… I was reallly good at Instagram and digital marketing. About a year later, I’d snagged up my first official paid social media management contract… and the rest is history. Since then, I’ve generated over 250k followers and have contributed to the DMV as a voice for the culture, and news resource, through the multiple blogs I’ve managed and contributed to over the past 3 years.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Instagram has made the job hard. Since being acquired by Facebook, the community guidelines of this profile changes day-to-day. I’ve lost platforms, one of them had over 80,000, due to “Community Guideline Strikes” that are very unclear. There are times Instagram flags a post… and you’re left scratching your head wondering how you “violated”. It’s added a layer of anxiety and paranoia to the job. You’re constantly checking to ensure you’re not on Instagram’s chopping block. Between Instagram itself, and the hackers who are reselling profiles, there’s a level of stress. 

I also became a mom in 2020; being a parent is already hard enough, but being a single mom, while running a media business, during a pandemic, wooh! tough! 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I created this business after a few years in the social media blogging space. Being a blogger has provided the opportunity for me to learn the ins and outs of what makes content enticing! I wanted to use this information to assist rising artists and small businesses/brands. 

As Thee Promo Girl, I’m developing into a one-stop shop for artists, musicians, and creatives as it pertains to promotion, marketing, and advertising! At this very moment, I’m dominating in digital marketing. My current specialty is in promotion packages, marketing campaigns, and social media consultation. What’s unique about working with me is my position as a former artist and current small business. Because I’ve shared a lot of common experiences with my clients, it allows for me to support them in a very personal way. I provide solutions that encourage, inform, and transform their way of looking at marketing themselves online. 

I’m super proud of how my clients grow smarter and more creative with their marketing after working with me! 

Current blogs I run/manage: 

@dmv_scoophall 

@rapgaloreofficial 

If you had to, what characteristic of yours would you give the most credit to?
My inability to take no for an answer. I’m very persistent. I will not give up until I reach my desired goal, even if it takes 100 tries and a 100 different strategies. 

My ability to adapt. It’s not always the easiest, but if I had the EXACT same mindset, I had 3 years ago… I doubt I’d be having much success now. 

Pricing:

  • 30 minute cosultation starting at $50 w/ free promotion post on blog
  • $300 promotional package – 12 blog posts minimum
  • $30 promo post – @dmv_scoophall
  • $15 promo post – @rapgaloreofficial

Contact Info:

Image Credits
Markie D Photography

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