Today we’d like to introduce you to Jennifer Nicholas.
Hi Jennifer, so excited to have you with us today. What can you tell us about your story?
BMORE ICE started with a Facebook Market post in August 2017. I had signed up to get messages for a boat. On my way into work at my job as a Dental Assistant, I got a message for a Snowball Stand for sale in Middle River. I got so excited! My very first job was working at a snowball stand called Icy Delights in Sparrows Point. I was trained by the owner Skip in 1992. I worked there for a couple of years, and it was always one of my favorite jobs as a teenager. I called my friend, and I asked her if she wanted to partner with me to do this. She said yes! We wanted our sons to run this and make it their summer jobs. We did it we bought a snowball stand. We got the keys and planned to open in May 2018. I wanted to call the stand Iced out but my business partner was set on BMORE ICE and a Maryland theme. We did it! I knew immediately what machine I wanted and the flavors. I have always been a snowball connoisseur. I still go to my favorite stands and get snowballs.
I work full-time at Waterfront Dental in Federal Hill as a Patient Care Coordinator. Running the stand is a seven day a week job. My son still works there, and most of his friends or my friends help out. We are trying to get a Truck for next year and we are getting ready to do crowdfunding with MainVest. My friends at Sporty Dog used them and had positive things to say about them. Every day people ask me how to run a stand. Where do you get your flavors? Where do you get your machine? Tell me your secrets!? Early on with the Stand, I partnered up with SaucierWilly and his wife Gwen for our Signature snowballs Island Life, Farmers Cup, and Strawberry Fig and Berry PBJ. We use their simple syrups to top our flavors. Through Instagram, we have built our following and have had amazing experiences. We hope to have our stand for generations to come. We love when people say they love to go to Hammerman beach and get a snowball as a family treat! We would love to grow and expand to other areas! They call me The Snowball Lady and I am good with this!
We all face challenges, but looking back, would you describe it as a relatively smooth road?
The road has been challenging due to the weather. Maryland weather can be very fickle. In our first season 2018, it rained every day. When it rains, no one goes to the beach, and we get very little foot traffic. This season has been a repeat of 2018, but we have built our audience unlike our first year, so when the weather is good, the people come out!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We are known for our Snowballs. We specialize in simple flavors. What sets us apart is we try to stay traditional to an original snowball while still adding new flavors. I love our brand! I am proud of the kids that work for me, and they all go on to work very hard for their current bosses. We offer a family setting, a date night space, a place to sit on the benches and have a sweet treat!
Let’s talk about our city – what do you love? What do you not love?
I love our city! I love the people and experiences. I love when people take the time to get to know each other and learn about each other. I hate poverty and drugs.
- 2 dollars to 10 dollars
- Email: firstname.lastname@example.org
- Website: www.bmoreice.com
- Instagram: https://www.instagram.com/
- Facebook: https://www.facebook.com/bmoreicellc