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Community Highlights: Meet Christina Setliff of XtinaDC.com


Today we’d like to introduce you to Christina Setliff. 

Christina, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started out with three failing businesses. When I say “failing” I don’t mean in terms of sales or traffic, but instead, the process of starting up. One of the businesses was handmade jewelry which I was horrible at, and the others didn’t even get a single shipment out. I took the time to make social media accounts and a website, but it just didn’t work out the way it was supposed to. I didn’t have the motivation or consistency because I didn’t like the products I was selling all too much. It didn’t feel like I had my own brand. I now know that it takes a lot of trial and error with these kinds of things. Today, I own two separate shops and a blog all in one website. One of the shops is a clothing store called Xstella (for women and men), and I also sell marketing tools for producers. My niche is DC nightlife and the EDM scene, which are huge aspects of my life. I love what I’m doing now. I have a lot of passion for these things! 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Not at first. It wasn’t just the failing businesses; it was the embarrassment of it all. I didn’t know what I was doing, and I showcased that to the world. I had everyone thinking that I had everything together when I didn’t. Another struggle I had and still have is that I’m a full-time student. I’m out here trying to balance school, a social life, basic needs, and an entire business. But I’m doing it, and I’m really confident in myself. I’m good at what I do, and I think people are starting to recognize that. 

Appreciate you sharing that. What should we know about XtinaDC.com?
I have a conglomerate business, meaning I have more than one business that falls under one umbrella, which is my brand. I own a clothing store for men and women that I called Xstella. I also own an online class/guide for social media (specifically Instagram) engagement and other marketing tools like EPK templates. Lastly, I own a blog in which I write about electronic music producers. As for my brand, I’m known for being the “party entity” of DC. I’ve been in the EDM and nightlife scene for a while, and I know the ins and outs of it all. What sets me apart from others is that I’m taking a risk by claiming this identity and brand for myself. Sure, I might have a decent following, but people can be mean, especially when you’re trying to build yourself up the way I am. When I introduce myself as “Xtina”, a lot of bitter people give me weird looks or will just be disrespectful about it and not call me by what I want to be called. People act like I should be embarrassed for giving myself a different kind of identity or trying to become an “icon”, but look where it’s gotten me. That’s why I stay consistent, and that’s something I’m proud of. I’m completely out of my comfort zone and loving every second of it. What I want people to know about my brand is that I actually care about the scene and the people in it. Many artists don’t feel seen, because getting press on social media and blogs can be so expensive. It can range from hundreds to thousands of dollars, but I keep my prices fair. I even have payment plans and plenty of codes to help people out because I don’t want anyone to feel like their passion is anything less than it actually is just because they can’t market well. These are musicians, not marketers. Let me do the job for you! 

If you had to, what characteristic of yours would you give the most credit to?
The number one characteristic that I feel is most important to my success is courage. Courage to do what others won’t because they’re too scared to take a risk. 

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