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Community Highlights: Meet Asisat Edu of DIH Designs

Today we’d like to introduce you to Asisat Edu.

Asisat, we appreciate you taking the time to share your story with us today. Where does your story begin?
My name is Asisat Edu and the Principal Interior Designer and Founder of DIH Designs.

My husband and I purchased our first home in 2018. I loved our home but wanted it to reflect us. I immediately went to what I would like to call “Youtube University” and learned many DIY projects. After seeing so many people’s reactions to my home and how therapeutic it was for me, I immediately wanted to provide the same experience for others.

It’s interesting because when I sit down and think about it, interior designing has always been in my blood. From decorating my dorm room to dedicating an immense amount of time to decorating my classrooms, interior decorating has been something I’ve always enjoyed, and most importantly, it has been something I felt was necessary to promote happiness in others.

After receiving a Masters in Education and spending many years in teaching, I realized the significance and impact that environment has on one’s ability to learn. Students learn more when placed in a comfortable, clean, and welcoming environment. My love for decorating classrooms quickly expanded and developed into decorating homes.

Everyone is deserving of a true place to call home, a sanctuary, a space that defines and uplifts them.

DIH Designs has since transformed from a one-person business to a growing business of 3 Interior Designers. DIH Designs is one of the few black-owned Interior Design firms in the United States. This makes me very proud because it allows me to change the narrative on luxury living and provide a perspective that is representative of our rich and dynamic culture.

We all face challenges, but looking back would you describe it as a relatively smooth road?
There have been challenges for sure. However, perception and patience are key.

From supply-chain delays to dealing with some unprofessional contractors, my role as Interior Designer involves management, relationship building, and not taking things personally.

Above all, running a start-up business and wearing multiple hats in itself is overwhelming.

Many of the changes that I’ve made to my business have come from trial and error and experience. At the moment, you don’t want to go through the trials. Your hope is that everything works out perfectly, but the reality is, that it never does.

As a result, I’ve learned how to be flexible, solutions-oriented, and reflective.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
DIH Designs is an interior design company that gets satisfaction from catering to all of your home interior needs.

With every project we work on, we are sure to fully understand who you are in order to effectively incorporate your style, personality, and vision.

DIH Designs is more than an interior design firm, we are listeners, therapists, vibe curators, contributors of generational wealth, and promoters of wellness and emotional health. Attentiveness is our greatest attribute. Detailed is in our DNA. And Innovation is our commitment.

We offer a variety of services to accommodate the different needs of our clients. We offer everything from look books to consultations, from 4-week virtual design services to comprehensive 8-week design and decor services.

We’ve recently added a program to help educate and walk homeowners and aspiring interior designers through the process of interior decorating. DIH Academies helps individuals build confidence towards making their home interior design vision come to life.

Is there any advice you’d like to share with our readers who might just be starting out?
Starting a business can be very stressful and overwhelming. My biggest advice would be to…

– Celebrate your wins, even the smallest ones.

– Consistently remind yourself of why you got into this business and allow that to be a motivating force.

– Seek mentorship. In the beginning, you may feel like no one understands what you are going through and you are probably correct. Find someone who has been doing it for a while and has been successful and ask if they can mentor you.

– Take your time. You are your competition. Don’t let what everyone else is doing or portraying on social media, discourage you.

– Be patient and extend grace to yourself. Starting a business is huge. Be proud of yourself!

Contact Info:

Image Credits
Abisade Shot by Beast Photography and Joel Mulbah

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