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Check Out Victoria Johnson’s Story

Today we’d like to introduce you to Victoria Johnson.

Hi Victoria, we’d love for you to start by introducing yourself.
Color by HBL is a fashion accessory company I started in February 2021. It was birthed with the idea of celebrating color. Ever since I was a little girl, I can remember playing with my big sister’s jewelry and being in awe of all the different colors of her adornments. They were all so vibrant and bold. It was the first time I fell in love with accessories. So in a sense, Color by HBL has always been in the making. As an adult, I still can’t believe that I have access to all of these beautiful, vibrant, colorful, bold fashion accessories.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Starting this company was definitely a process. I had always known I was a leader and that I’d end up an entrepreneur but it took many failed attempts to get here. In fact, I won’t call them failures, I’ll call them stepping stones. I started out selling for other companies as an independent contractor. It was always a struggle. It never felt right. I knew that if I was to start something and claim my name to it, I knew it had to be something I believed in… and I definitely believe in Color by HBL.

Appreciate you sharing that. What else should we know about what you do?
For over the last 13 years, I have been a stay-at-home wife and mother. My duties have largely been dedicated to other people, more specifically, little people. I am a mom of four and of which two have disabilities. My time is almost always consumed, so suffice it. To say, it’s been very hard to focus on me. However, ask any mom working or not (really we ALL work). You must make time for yourself.

So I’ve been on a journey of self-care. The one thing I’m learning about is balance. It’s really all about balance. Being the owner and operator of Color by HBL and being a wife and mother is what I am most proud of. It balances me out. I love what I do on both ends of the spectrum.

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
Along the way in this journey, I have had the continuous support of family and friends. They always show up when I need them, without God and them. I don’t know where I’d be. Of course, I can’t forget my loyal customers. They make Color by HBL thrive.

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