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Check Out Tea Williams’s Story

Today we’d like to introduce you to Tea Williams.

Alright, thank you for sharing your story and insight with our readers. To kick things off, can you tell us how you got started?
The idea for a candle collection came to me at 3 am at the end of 2020. It was a usual night/morning where my 9-month-old would wake up, I put her back to sleep, and of course, I couldn’t get back to sleep. So, to pass the time, I checked my social media. As I was scrolling away, I noticed multiple posts from women and mothers that started a business during the pandemic. They all explained how starting their businesses, and the ability to leave their 9 to 5 was the best thing they could ever do. I then clicked on @Neodaviso IG Live, and he was speaking about owning your own business gives you time freedom! This concept was new to me, but I knew the ability to choose how I spent my day was exactly what I wanted.

When I had my daughter, I took 6 months of maternity leave, then the pandemic happened, and my company went completely remote. After working from home for a few months, I no longer desired to go into the office and sit behind a desk. I would prefer to spend those 8 to 9 hours at home with my baby each day instead of leaving her in someone else’s care. I have always wanted to start a business but wasn’t sure what type or where to start. It was all a dream!

Before this night, my best friend, Cee Nichole, and I had conversations about enjoying being home with our kiddos. So, when I thought of her, it came to me, candles and décor. We both enjoy a great-smelling candle, and she loves to display her candles in her home. I didn’t expect her to be up this early, but I decided to text her, “do you want to start a candle business with me?” She immediately texted back, “YES.” Here we were at 3 something in the morning, talking about candles but most importantly, talking about our business!

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been fairly smooth?
Absolutely not, lol. In the beginning, we were challenged with perfecting our candles. Candle making is not a one-size-fits-all, nor is it a simple process. It is more scientific than people may think. Don’t let me get started on “candle math” sometimes 1+1 does not equal 2!!! But we had to figure out specific calculations, percentages, temperatures, wax types, and wick sizes when making candles. Even the temperature in the room can throw off the results of your candles.

After perfecting our candles, we struggled navigating marketing, social media, and content creation. It’s so easy to create, make and ship the candles. But remaining consistent with marketing and social media is a big challenge. Why? Besides the obvious of working 9 to 5 and being wives and mothers, we are both perfectionists and I may have a touch of ADHD according to tiktok!!! So, we must practice “JUST POST THE CONTENT” until it becomes natural. We’ve also encountered other stumbling blocks along the way, like supply chain issues, but we have learned to change the plan and keep it moving.

As you know, we’re big fans of you and your work. For our readers who might not be as familiar, what can you tell them about what you do?
We specialize in scented candles that are hand-poured in chic vessels that can be re-purposed as décor after burning. We use a very unique vegan wax that’s made from coconut and apricots, think of it as soy wax’s boujie cousin. Our wax and fragrances oils are paraben and phthalates free. They are also free from other hazardous chemicals that can sometimes trigger headaches, migraines or respirator issues.

We pride ourselves in blending all our fragrances in-house, making our scents unique to Candle Crush Co. When we create fragrances, they are based on a mood or how they will make you feel while burning them. We also name our scents to match the mood of the candle. To name a few, “My first love” is a soft romantic scent that will have you reminiscing about the first time you fell in love. “Kissing in the Rain” is a blend of soft and musky fragrances that will have you longing to be kissed during a summer rain shower. My fave is “Pumpkin after Dark” this scent is so delicious and not your traditional pumpkin scented candle. It’s a sexy scent with Oud that is sweet and smokey.

This journey of being a business owner has not been easy. We most often see the glamorous part of entrepreneurship. For us, there have been highs and lows, but I am most proud that we have not and will never give up! Time freedom is the goal, and we will get there!!


  • Tealights $1
  • 3.7 oz $13
  • 13 oz $35

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