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Check Out LaDonya Allen’s Story

Today we’d like to introduce you to LaDonya Allen.

Hi LaDonya, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
My story? Where do I start?
The beginning of my story can start with the fact that I’m a single mother of 5, and life was never easy for me. Having my first child at 16 made it 10 times worse. Then having all 5 by age 26, failures followed by evictions, car repossessions, shelters, and a failed marriage ending in divorce. I never thought I would see above water. But my failures are what bought upon my strength. Knowing that I have children who look up to me and depend on me for their success, I knew succeeding wasn’t an option but a must.

After my divorce, I met someone who gave me the necessary motivation. Who taught me the importance of continuing to grow despite your circumstances. I could never figure out exactly what my niche was. I just knew I needed to find a way out of my current situation of living paycheck to paycheck. I’ve always been obsessed with eyebrows since a child. My mother would always tell me that my brows were already perfect. But I still wanted to change them. So over the years, I consumed myself with perfecting my eyebrows. Watching tons of YouTube tutorials, I practice daily. Then I had a friend tell me about Microshading. That was it for me. I immediately began researching. I had a logo within a week and enrolled in a microshading 2-day class. Upon completion of the class, I never stopped. I continued to learn about my craft by taking more classes, watching videos, researching, trying out different products, and studying other artists. All of which I continue to do daily. Royalty Brow Studio LLC is my brow business, in which I satisfy clients’ brow needs. I have served over 250 clients and have big plans to grow my brand with more services being added to satisfy all beauty needs.

Can you talk to us about the challenges and lessons you’ve learned along the way? Would you say it’s been easy or smooth in retrospect?
Not a smooth road. Microshading is not as easy as it may seem. I mean, you’re putting a tattoo on someone’s face. I admit I was so nervous when I first started to accept clients. My biggest struggle was brow mapping. I want to teach brow mapping in my class, so I had to teach myself. While I went through how to shape brows to fit each client’s face, I scaled back and only provided henna brow service until I was comfortable with microshading again. It was the best decision I ever made.

Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I’m a permanent make-up artist, and I specialize in brows. I’m mostly known for my microshading work and how I create customized brows. I’m most proud of myself for stepping out of my comfort zone and not allowing fear to defeat me. I build a brand that I’m proud of and continue to follow my dreams. What sets me apart from other brow artists is that I offer good quality work without the high fees usually associated with permanent make-up services. I believe people should be able to look beautiful without breaking the bank.

Is there a quality that you most attribute to your success?
Consistency is very important to my success. Even days are hard, and I feel like I can’t go on. I still stay consistent. I research, practice, and post on social media and networks. The characteristic that I think my customers mostly appreciate me for is my down-to-earth personality. My cheerful demeanor is what keeps my clients coming back. They feel comfortable while lying on my table and telling me their life story. I create an atmosphere that allows them to feel at ease throughout the process.

Pricing:

  • Microshading $275
  • Henna Brow Tint $30
  • Henna Brow Tint Training $550
  • Lash service $60 (Coming soon)

Contact Info:

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