Today we’d like to introduce you to Daria Paschall.
Hi Daria, we’d love for you to start by introducing yourself
The first time I thought about having my own business, was in high school. Being able to have your own company or brand, bring ideas to life, and share them with others; all while being your own boss. I never thought I would actually do it at the time but, after I graduated high school and decided to attend Howard University I knew I didn’t want to work my freshman year.
I saved money from working the summer before but would still need an income. Growing up, I always did my friend’s and family’s hair so I thought what better way to make extra cash while in school. Making wigs, and doing weaves on campus would become my “Howard Hustle” helping me to support myself financially and even encouraging me to start my first real brand.
On my 19th birthday, I launched a sunglasses line iDARE-YA 2BSHADY. I continued doing hair while having my brand and both businesses were doing pretty well though I knew there was room for improvement. People would compliment me on having two businesses and being a student while juggling my personal life. Until that moment, I never realized how impactful my story could be for others. My life wasn’t perfect. I didn’t have many people around showing or telling me how to be successful, it was something I wanted for myself, something I had to learn and work for.
And although I wasn’t completely there yet, to have created two businesses from the ground up was a start and it inspired others. This made me appreciate my business and having the ability to operate it. Although it was just a small brand, people noticed. I continued to work even harder and expand my business more.
When the pandemic first began, I had a lot of time on my hands which caused me to think about the future of my brand. I could no longer work and school was online for the remainder of the semester. Because everything was shut down, I wasn’t going out or spending as I normally would. To use my money wisely, I decided to save and invest money into the rebranding of my business. On my 21st birthday, June 17th, 2020, I launched iDARE-YA, an online women’s boutique selling sunglasses, swimwear, clothing, and more.
From March to June I worked on the rebrand doing everything on my own from creating the website and graphics to doing my own photoshoots. I liked being able to put all my talents to use and incorporate creativity into my work. I wanted to encourage others around me, especially people like me, to use their talents and passions to start a business; regardless of finances and life’s obstacles.
I would talk to different people about my progress as a business owner giving my advice on how to start a business and even speak on panels for young aspiring entrepreneurs. In December 2020, my brand was able to contribute to the growing community of women entrepreneurs by gifting a black-owned business an LLC; a gift we hope to give annually to help establish more businesses in the black community.
Today, iDARE-YA is going strong, providing women with trendy affordable fashion that makes them feel daring and confident and always thinking about new ways to expand and build exposure. As a business owner, it’s not always easy but the important thing is that you never give up.
I know the potential of my brand and I work tirelessly to see that through. I look forward to where iDARE-YA will be in the future and I’m proud of where we are in the present.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t think any business has had a smooth road; I know mine certainly hasn’t. Initially, I started my brand to make extra cash while in college. I struggled to pay my tuition and eventually had to work other jobs to provide for myself. Because of this, I didn’t always have a lot of time to put into the advancement of my brand. When you’re not consistently applying pressure to ensure the success of your business it shows and because of that, your brand can suffer.
There were times I was too busy with work or school or too tired to do work for my brand and other times where I didn’t have enough to invest in making my brand better. The pandemic really helped to save iDARE-YA. We were still running the business as usual but not to the extent which we could have.
Taking a step back from the world and outside life helped give me a clear understanding of how essential it is to create a balance so my life, career, and brand can thrive equally while helping me to take the time to make my business better.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Outside of iDARE-YA, I am a fun, loving, and caring young woman who wants the best for myself and those around me. I love to travel, laugh, and spend time with my friends and family. If you’re talking to someone who knows me well they’d most likely say that I am a sweet and hardworking girl who doesn’t let life bring her down.
Throughout everything I’ve been through I continue to work hard and never give up, and that’s what sets me aside from others. One of my proudest accomplishments is graduating from Howard University even after I was told I needed to find cheaper options for school as a freshman.
Because I never took no for an answer and believed in myself, I am now beginning my career in the entertainment industry as an Impact fellow for Williams Morris Endeavor, a leading talent agency in the entertainment and media field, working out of their Nashville Office in the music department.
I hope to use my role in the industry and as a fellow to bring awareness to financial literacy and entrepreneurship within our youth.
Alright, so to wrap up, is there anything else you’d like to share with us?
Follow my brand @idareyaofficial on Instagram!
- Email: Info@idareyaofficial.com
- Website: Www.idareyaofficial.com
- Instagram: https://instagram.com/idareyaofficial?utm_medium=copy_link
- Facebook: https://m.facebook.com/idareyaofficial/
- Twitter: https://twitter.com/idareyaofficial?s=21
- Youtube: https://youtube.com/channel/UCbYwlnOarFTszxQ6miRIqew