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Check Out Alexis “Lex” Williams’ Story

Today we’d like to introduce you to Alexis “Lex” Williams.

Hi Alexis, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
My interest in makeup started long before I began taking on clientele.

My love and passion for all things beauty developed back in 2011 while in High School after researching Beauty Gurus who had similar skin types and skin complexions as me such as YouTuber Aaliyah Jay. I then developed the confidence to experiment with makeup on someone besides myself, so I began doing my mother’s makeup very frequently.

In college, I ALWAYS did my own makeup for events I attended but never advertised myself as an “MUA” due to a lack of self-confidence and feeling that my peers wouldn’t book with me. After graduating from college in 2020, it was a struggle to find a job in the field of Mental Health and I knew I needed to do something to keep myself occupied and busy but was still unsure of what that should be.

I then decided to step out on faith and start my business known as LexuryGlam Beauty, with the support of my loved ones. With the grace of God, I have now serviced over 100 clients for all types of events such as; bridal parties, fashion shows, and photoshoots, and have even had my work graced on a billboard in downtown Baltimore.

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It has not been a smooth road whatsoever, especially having started my brand in the midst of a pandemic.

Things were shut down, and people had nowhere to go but I would ask my family and friends if I could try out some looks on them and that allowed me to have content to post on social media to start getting my name out there when the world eventually decided to open back up.

In the beginning, I faced many challenges in trying to get exposure and showcase myself as an MUA in a city full of makeup artists. At that time, I was barely seeing any profit being that I was charging about $40 or so dollars for a makeup beat and was also offering travel services at no additional cost. Crazy right?

But I believe it was the best thing I could’ve done at the time although it didn’t seem like it was. At times, I struggled with gaining new clientele and even suffered from a lack of motivation based on this.

I would often speak to other local small business owners and ask for advice on how to grow my brand authentically, and what should I charge for certain services all while still keeping my faith in God that things would turn around for the better for my small business.

Appreciate you sharing that. What else should we know about what you do?
I am a professional self-taught makeup artist and certified brow artist. My sole purpose is to help women feel even more beautiful than they already are by simply enhancing their beauty which I feel then boosts their self-confidence.

I specialize in natural and soft glams because I find that “less is more” and my clients love that about me. I am very proud of the fact that I am able to boost other women’s confidence as well as confidence within myself when I receive feedback from my clients on how beautiful they feel after receiving a glamorous experience with LexuryGlam Beauty.

Being that I am not only a professional makeup artist but also work in the Mental Health field after obtaining my Bachelor’s Degree from Lincoln University in Human Services and Psychology, I find that when being in the field of service you’re goal is to help others and allow them to see what they may not see within themselves so to be able to provide that in the beauty industry as well as in the Mental Health field is very rewarding for me.

I believe what sets me apart from others is my creativity even with little resources I find myself beaming with ideas and things I could do to take my business to the next level. Along with my ability to build professional relationships with my supporters and clients that make them want to continue to support and book with me.

Is there any advice you’d like to share with our readers who might just be starting out?
The advice that I would give someone just starting out would be to keep preserving even when you feel people are not supporting you and may not even book with you but do not allow that to discourage you from doing what you love and have set forth for yourself.

As well as to always be consistent to show not only yourself but those potential supporters that you are serious about your brand and the services you are providing.

Starting out I wish I would have known that just because I was starting a business that doesn’t mean others I know are obligated to support or book with me, that’s something I struggled with in the beginning thinking that everyone had to follow/like /share everything that I was doing within my business.

I faced a lot of discouragement within myself feeling as though I wasn’t good enough due to that but soon realized people aren’t obligated to do anything and that doesn’t make them unsupportive of you just because they didn’t do what you may have wanted them too.


  • Natural Glam: $65
  • Soft Glam “The Lexury Beat” $75
  • Bold Glam: $85

Contact Info:

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  1. Malik

    July 6, 2022 at 2:08 pm

    Great story! Truly inspiring.

  2. Jackie

    July 6, 2022 at 5:03 pm

    I have been a client of LexuryGlam for since the beginning and I must say I am NEVER EVER disappointed. Lex is always professional, clean and makes me feel very comfortable. I always get what I ask for and the compliments I receive is out of this world. If you haven’t booked an appointment with LexuryGlam you don’t know what you are missing. Book now!!!

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