Today we’d like to introduce you to Wayne Outlaw.
Wayne, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started my business towards the end of the pandemic. Like most people these days, I used to struggle with my weight and size as a child. I tried to eat healthily, but that still did not help me achieve the body I wanted. Luckily for me, around the time I began high school, I got into running & lifting weights, but it wasn’t until my junior or senior year that I became obsessed with getting bigger and becoming the strongest version of myself.
Over time my mindset evolved, and I realized the potential of lifting. It could help me live longer, live better, and more comfortably. During the pandemic, I was let go of my job, and so I was left with a lot of time to think. I realized A lot of people died from preventable deaths. According to the CDC, “More than 900,000 adult COVID-19 hospitalizations occurred in the United States between the beginning of the pandemic and November 18, 2020. Models estimate that 271,800 (30.2%) of these hospitalizations were attributed to obesity.”
1 in 3 hospitalizations could have been prevented with less than 3 hours of exercise a week. Is that not worth it to live a healthier and fuller life? One with fewer aches and better brain function, less nagging from the doctor.
So, it’s my mission to show everyone the accessibility and fun of fitness. No matter who you are, I promise you there is a type of exercise you will enjoy and excel at, we just have to do a little soul-searching.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
It has not been a smooth road at all; I consider it the road less traveled. This is not a brag, but business forces a lot of commitment on a person. It forces you to grow up and manage multiple aspects of business and your personal life better. Some nights’ sleep is the sacrifice for success; other days, it’s my free time or funds needed to fuel growth. Nevertheless, I would do it all over again as I have learned many valuable life lessons and business lessons during my journey of entrepreneurship. During my time as a business owner, I’ve had to learn how to advocate for myself in a room full of others and stand out. Networking is vital to the success of a business, having something to offer and always being ready to learn from everyone you encounter. The last struggle was public speaking. A mentor of mines once said you are doing people a disservice if you have a message that can help them and you let your fear overcome you in sharing the message. I took that to heart and used it to overcome my fear of public speaking. It’s not easy, but people come to me for help, and so I have a responsibility to fulfill it.
Appreciate you sharing that. What should we know about Outlaw’s Genetics?
My business Outlaw’s Genetics is for overachievers or those who live a busy life and still crave an exciting and engaging exercise regimen that helps them maintain a healthy body and an unbreakable iron will inside and outside the gym! I train for longevity, positive endorphins, and fun!
My training style is focused on making the individual stronger and improving endurance. This type of training prepares you to live a comfortable and flexible life i.e., functional training. Training with me will be the most enjoyable and challenging thing you do in a day your day and will prepare you for success!
What sets me apart from other training is that my services go beyond the gym, I am prepared to help my clients succeed in other aspects of their life, such as estate planning and credit utilization.
I am proud of the consistency and growth of the brand. It’s been years, and at times things have been tough and questionable, but I stuck to it and worked on myself and will continue working until I can become the MVP in ANY room. The brand is about proving that small consistent improvements can create massive changes over time. Patience and consistency are sometimes more important than the amount of work done. I want the readers to know that just because you can’t see the results of your actions doesn’t mean progress isn’t building in the background, waiting to show itself.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson is that if you do not believe in yourself, then no one will. Many unexpected things have happened over the years, some good and some bad. But if I never started this business or made some of the phone calls and decisions along the way. Would not be here today. Life is going to be hard whether you’re okay with it or not, so why not chose to do hard things and reap the benefits? Bet on yourself, you’re going to be wrong eventually, but what happens when your bet pays off, and you win?
Pricing:
- Physical Consultations are 50/hr
- Training prices vary from 35/hr in a gym 45/hr for a workout delivered to you.
Contact Info:
- Website: https://outlawsg.com/
- Instagram: https://www.instagram.com/coach_outlaww/?igshid=YmMyMTA2M2Y%3D
- Facebook: https://www.facebook.com/people/Outlaws-Genetics/100076432447007/
- Linkedin: https://www.linkedin.com/company/86744239/
- Twitter: https://www.tiktok.com/@fitcoach613?ug_source=op.auth&ug_term=Linktr.ee&utm_source=awyc6vc625ejxp86&utm_campaign=tt4d_profile_link&_r=1
- Youtube: https://www.youtube.com/channel/UCPLvHmZcm10AVBMEC2qVcOw/featured?sub_confirmation=1&themeRefresh=1
- Yelp: https://www.yelp.com/biz/outlaws-genetics-cambridge
- Other: https://lawsofitness.blogspot.com/
