Today we’d like to introduce you to Sean Wainwright.
Hi Sean, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
We are a flavor-forward premium juice company that proudly serves the health and well-being of our customers. Our brand, ríjuice, began its journey in the kitchen of an Irish Pub on King Street in downtown Lancaster, PA, selling our first bottle on St. Patrick’s Day in 2014; which was indeed green.
From the start, our mission has been to create the best tasting, most enjoyable, and nutrient-dense blends available. Our carefully crafted juices are born in the heart of Pennsylvania Dutch Country; home of the best non-irrigated farmland in the county. It is our belief that better soil, better plants, and better farming practices make our product unparalleled in both taste and nutritional value.
We strive to be the definitive source for 100% all-natural juices known for quality and freshness; truly LIFE IN A BOTTLE.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been a long road, not at all easy, but certainly something we have enjoyed, and at times, endured to arrive at the point we find ourselves today.
Years of development and hundreds of recipes later, we have established a core lineup of juices that are clean, simple, and enjoyable. We have literally invested thousands of hours into achieving the quality and consistency our brand is known for.
After many moves, from a restaurant kitchen to operating out of the Lancaster Farm Fresh Coop, we finally have our own, standalone production facility that we have designed to meet our current and future needs.
It allows us to maintain full control of how our juice is made and what goes into it.
Appreciate you sharing that. What should we know about Select Juice, LLC?
Our brand name is pronounced “ree-juice”, like renew, rejuvenate, and revitalize. The word “ri” is Gaelic for “king” which is fitting with a shared Irish heritage and vision for being the king of juice.
Our logo represents the elements of nature. Square for the physical, circle for infinite spirituality, triangle for the power of creation, and pentagon which brings all these elements together, reaching out to everyone and everything. Our team consists of the original founders, fans, and even family, all of whom are passionate and dedicated to the craft of making the best juice possible.
One of the most frequent questions we get asked is, “How did you get into the juicing business?”
Well, it wasn’t by accident. It originated from a healthy hobby and personal need long before the brand even existed, then evolved into service due to the sheer number of people we met with similar nutritional needs, dietary requirements, or lifestyles.
Anyone that has ever juiced at home knows it is a commitment and significant undertaking. Everything involved, from finding quality produce, the prep, and worst of all the clean-up. It is also time-consuming and expensive. And even then, the result may not taste great.
It became clear there was an opportunity to not only help people achieve their goals but make their lives easier. What began as a high-quality locally sourced juice, quickly became a brand, and ultimately turned into a beverage company.
What do you like and dislike about the city?
Being located in the heart of Pennsylvania Dutch Country provides a significant advantage, giving us access to high-quality ingredients which we truly believe translates directly into our product.
We maintain an active presence in our community through stands that we operate year-round at various indoor farmers’ markets in South Central PA. This allows us to stay on top of the wants, needs, and preferences of our customers. Just at our stands alone, we have served over 20 thousand people.
In November of last year, we began to move into new metro areas, including Baltimore through an expansion with Giant Food Stores, Whole Foods Market, and the delivery service goPuff. The response has been fantastic and we are thankful to have been well received by the community. We also offer direct-to-home delivery through our website.
We will continue to increase our availability through additional retailers in the Maryland region in 2022.
Contact Info:
- Email: hello@rijuice.com
- Website: www.rijuice.com
- Instagram: instagram.com/rijuicefam
- Facebook: facebook.com/rijuicefam
