Today we’d like to introduce you to Lauren Bosk.
Hi Lauren, please kick things off for us with an introduction to yourself and your story.
My journey into social media actually started somewhat unexpectedly in 2018. At the time, I was the Event Manager at The Charles, now The Perch in Federal Hill, and social media became another role I stepped into as part of my position.
Businesses were really beginning to recognize the power of social media as a marketing tool, and as a creative, I immediately gravitated toward it. Because I was already so immersed in the business, I understood our target audience and what would resonate with them. I began conceptualizing creative photo and video shoots and developing content specifically with that audience in mind. Social media quickly became one of the establishment’s primary marketing strategies—and I realized how much I loved combining creativity with strategy to help a business grow.
Then 2020 happened.
When COVID shut down the events and hospitality industry, I began freelancing for two other brands. What initially felt like a way to keep creating during such an uncertain time became the beginning of something much bigger. I started developing my own framework for managing social media for businesses—not just creating content, but thinking about strategy, consistency, brand voice, audience, and how all of those pieces work together.
From there, the business grew almost entirely organically. What started as a side hustle became something much bigger than I ever anticipated. I continued working full-time while building my client roster on the side, until eventually I reached a point where there simply weren’t enough hours in the day to successfully do both.
In October 2022, I made the decision to bet on myself and take the business full-time.
This October, I’ll celebrate four years of doing this full-time, and what began with me managing social media as an additional responsibility has grown into a social media management and content creation agency working with brands across multiple industries and markets.
It’s pretty incredible to look back and realize there was never one big master plan to build an agency. I simply kept following the work I loved, paying attention to what businesses needed, and saying yes to opportunities that pushed me outside of my comfort zone. Each step led to the next, and somewhere along the way, the side hustle became the career and business I never knew I was building.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I don’t think any business owner can confidently say they’ve had a completely smooth road—and if they do, I’d love to know their secret!
There have absolutely been days when I’ve second-guessed myself, questioned what I’m building, or wondered if I’m making the right decisions. There have been videos I was convinced would go viral that completely flopped, and others I almost didn’t post that took off. Social media has a way of humbling you like that.
One of the biggest challenges has also been helping businesses understand the power of social media when they aren’t quite in that mindset yet. Social media is so much more than posting a pretty photo or chasing follower counts. It’s brand awareness, community, trust, visibility, storytelling, customer service, and, ultimately, a tool that can directly support sales. Part of my job has been learning how to communicate that value and help clients see social media as a true part of their overall marketing strategy.
And then there’s the challenge I think so many business owners can relate to: growth creates its own set of growing pains. There have been seasons where I’ve had more on my plate than there are hours in the day and realized I can’t—and shouldn’t—do everything myself. Learning when to ask for help, delegate, build a team, and create better systems has been a huge part of growing the business.
But I also think those challenges are what have made me a better business owner. I’m constantly learning, adapting, testing new ideas, and getting more comfortable with the fact that not everything is going to work exactly as I imagined. Sometimes the post flops. Sometimes the idea needs to change. Sometimes you have to ask for help. You learn from it, adjust, and keep going.
Appreciate you sharing that. What else should we know about what you do?
I specialize in organic social media, which means I’m focused on helping brands build a presence people actually want to follow, engage with, and ultimately buy from. My work encompasses the entire process—from social media strategy and creative concepts to content creation, filming, editing, writing, posting, and managing the day-to-day presence of a brand online.
I can confidently say that organic social media is one of the more challenging sides of digital marketing because you can’t simply put money behind a piece of content and guarantee people will pay attention. You have to earn that attention. The idea has to be strong, the content has to resonate, and you have to understand what makes someone stop scrolling in the first place. In fact, many of the paid advertising teams I collaborate with use the organic video content I create for my clients in their paid campaigns because the creative itself is already designed to connect with the audience.
That creative side has always been one of my biggest strengths. There’s only so much creative brainpower any one person has, and I genuinely love being the person who is constantly thinking, “Okay, what can we do next?” I’m always looking for a different angle, a stronger hook, a new series, or a way to take something that could feel ordinary and turn it into content people actually care about.
What sets me apart is that creativity is paired with a very Type A, organized approach to the business. I can be brainstorming an out-of-the-box Reel concept one minute and building out an organized content calendar and strategy the next. And if a client needs me for a shoot in another city, I’ve also become known for being willing to hop on the next plane and make it happen.
One of the things I’m most proud of is how much the business has grown in less than four years of doing this full-time. So much of that growth has come through relationships, networking, referrals, and connections I’ve made along the way. This year especially has been a huge milestone because I’ve taken the business beyond Baltimore and grown it nationally, working with clients from New Jersey all the way to Los Angeles.
I started this business locally, and Baltimore will always be home base, but seeing something I built grow to the point where I’m traveling across the country to create for brands is something I’m incredibly proud of. And I still feel like we’re just getting started.
Are there any books, apps, podcasts or blogs that help you do your best?
There are definitely a few tools I couldn’t run my business without. I use Rella for content planning, organization, and communication with my clients and team, CapCut and Instagram’s Edits app for video editing, and Canva for graphics and design. When you’re managing multiple brands and hundreds of pieces of content, having the right systems in place is just as important as the creative side.
Outside of the actual tools I use, I’m a big believer in constantly learning from other entrepreneurs and people who challenge the way I think. I love listening to motivational speakers like Mel Robbins and hearing from other business owners about their experiences—the wins, the failures, and everything they’ve learned along the way.
But one of the biggest “resources” in my life isn’t an app, book, or podcast at all—it’s the people I surround myself with. I’ve intentionally built relationships with other entrepreneurs and business owners who are ambitious, creative, and constantly pushing themselves to grow. I truly believe that if you want to get to the next level, you have to pay attention to who you surround yourself with every day.
Being around people who think bigger, take risks, share ideas, and understand the highs and lows of entrepreneurship has been invaluable to me. Sometimes the best inspiration doesn’t come from a podcast or a book—it comes from a conversation with someone who makes you think differently about what’s possible.
Pricing:
- Full Social Media Management/ starts at $2,000 per month
- Social Media Consultation Call/$150 for one hour
- Content Creation/starts at $500
- UGC Creation/starts at $200 per video
Contact Info:
- Website: https://www.boskbrandmanagement.com
- Instagram: https://www.instagram.com/boskbrandmgmt/
- Facebook: https://www.facebook.com/boskbrandmgmt/
- LinkedIn: https://www.linkedin.com/in/laurenbosk/
