Today we’d like to introduce you to Bobbi A. Pritchett.
Hi Bobbi A., please kick things off for us with an introduction to yourself and your story.
I’ve always been someone who loved music, creativity, and bringing people together, so ending up in radio feels like everything naturally came full circle. I graduated Magna Cum Laude from Miles College with a degree in Electronic Communications and Mass Media Studies, and from there, I was determined to build a career in media and entertainment.
Like a lot of people starting out, my journey wasn’t a straight line. I actually started in Birmingham, Alabama. I needed to complete an internship for one of my classes, so I landed an internship with Summit Media, home of 98.7 Kiss and 95.7 Jamz. I went into it simply looking to fulfill a graduation requirement, but about two months later, I was offered a position as a Promotions Assistant. I happily accepted, and I’ve been in radio ever since. Looking back, it’s funny how something that started as a class requirement turned into the career I’ve always been meant to have. While my time there, I worked closely with radio legends such as Tom Joyner and Rickey Smiley. From doing community engagement work in Promotions, to being behind the scenes and running boards for Nationally Syndicated Shows.
I took every opportunity I could to learn, grow, and get my foot in the door. Those experiences eventually led me to Urban One in Washington, D.C., where I now serve as the Promotions Director for the market. I oversee promotional campaigns, community events, and on-site activations for multiple radio stations, making sure our brands connect with listeners in meaningful ways.
One of the things I love most about my job is that no two days are ever the same. One day I’m planning a concert or community event, the next I’m working with clients, artists, nonprofit organizations, or my promotions team to bring an idea to life. It’s fast paced, challenging, and incredibly rewarding.
Outside of work, I’m passionate about mentorship, community engagement, and finding ways to encourage others who are trying to break into the industry. Looking back, I’m grateful for every opportunity, every lesson, and even the unexpected detours because they’ve all helped shape the person and professional I am today. And honestly, I feel like I’m just getting started.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road, and honestly, I don’t think most meaningful journeys are.
Early in my career, I was learning everything on the fly. Radio is a fast paced industry where you’re constantly wearing multiple hats, adapting to change, and figuring things out in real time. There were moments when I questioned myself, wondered if I was doing enough, or if the next opportunity would ever come. But every challenge taught me something that made me better. The imposter syndrome is real!!!!
On a personal level, I was diagnosed with Lupus, a week after my 28th birthday, and not long after, I experienced Pulmonary Embolisms. That season of my life completely shifted my perspective. It reminded me that success means very little if you’re not taking care of yourself. Learning to balance my health while continuing to pursue a demanding career wasn’t easy, but it made me stronger, more intentional, and more appreciative of every opportunity I have.
Professionally, I’ve also experienced organizational changes, increasing responsibilities, and moments where I had to step outside of my comfort zone. Instead of seeing those moments as setbacks, I chose to see them as opportunities to grow and develop. Looking back, every obstacle helped prepare me for the role I’m in today.
If there’s one thing I’ve learned, it’s that life is going to throw challenges your way whether you’re ready or not. You can either let them stop you, or you can figure out how to keep moving. I choose to keep moving, even if it’s one step at a time. You don’t have to have it all together all the time. What matters is that you keep showing up, keep believing in yourself, and pushing toward your goals.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
One of my assistants call me the “BIGGEST B!” lol. I am the Promotions Director for Urban One D.C. (Radio One) and I oversee the planning and execution of promotional campaigns, events, contests, and community activations across multiple radio stations.
Whether it’s a concert, a community event, a client promotion, or a live broadcast, my goal is always the same: create memorable experiences that genuinely connect with our listeners and our community.
One thing I specialize in is turning my imagination into reality. I enjoy taking a concept and figuring out all the moving pieces behind the scenes to make it successful. While listeners may only see the finished event, there’s a lot of planning, coordination, problem solving, and teamwork that happens long before the first person walks through the door. I actually enjoy that part just as much as seeing everything come together.
What I’m most proud of is the trust I’ve built over the years. That didn’t happen overnight and it came from being dependable, staying organized, and genuinely caring about the people I work with. I think what sets me apart is that I lead with both professionalism and heart. I care about the details, but I care even more about my team and my listeners.
Whether I’m giving one of my new hires and veterans on my promotions team a new opportunity, working alongside my leadership team, or helping a client bring their vision to life, I want people to feel supported and valued. At the end of the day, anyone can plan an event, but creating an experience that people remember and making everyone involved feel like they’re part of something special is something that I look forward to everything.
While I am building in my career, I want to help build others that I want to get into this industry as well. This is a competitive industry, but that doesn’t mean we have to compete with each other. I believe there is room for all of us to win. Teyana Taylor said it best during her “Icon of the Year” speech at the BET Awards! “If I know something, I should teach it. If I open a door, I should hold it”.
Can you talk to us a bit about the role of luck?
I think there have definitely been moments that people would call “luck,” but I also believe you have to be prepared when those opportunities come.
For example, I needed an internship for one of my classes. Some might call it luck that I landed that internship, but it was my work ethic and willingness to learn that led to me being offered a position just two months later. That opportunity changed the course of my career.
Of course, there have been moments of what felt like bad luck. Unexpected health challenges, changes in the workplace, and times when things didn’t go the way I had planned. But looking back, those moments taught me lessons that I probably wouldn’t have learned otherwise. They pushed me to become more adaptable, more patient, and more appreciative of every opportunity that came my way.
Personally, I don’t like to say “luck”. I believe God places opportunities in our path, but it’s up to us to be ready when they come. For me, success has been a combination of faith, preparation, hard work, and staying consistent.
Contact Info:
- Instagram: https://www.instagram.com/tripletheeog
- LinkedIn: https://www.linkedin.com/in/bobbiapritchett/
