Today we’d like to introduce you to Janelle DelSignore.
Hi Janelle, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
On the last day of high school, which most people see as day one of stepping into adulthood, I received news that would dramatically shift the course of my life, a positive pregnancy test.
From that moment on, everything changed. I had to grow up quickly and failing wasn’t an option, because I was responsible for raising my child. Those next four years were anything but typical. I was a full-time student and a single mom, juggling early morning classes, late-night feedings, and every challenge in between. But through it all, I stayed focused. I graduated with high honors and a degree in marketing, tossing my three-and-a-half-year-old into the air in celebration on graduation day.
Looking back, that chapter built more than just my academic resume, it built my resilience. It laid the foundation for the work ethic and determination I would carry into every professional opportunity that followed.
I quickly found out that once I started speaking with business owners as they crafted their own services and teams, that they needed a team behind them to help connect to trends, audiences, and reach their goals. From my experience in marketing, I found myself leaning into the idea that had been growing in me all along: I could build an honest business, treat people the way I wanted to be treated, and still get real results. I trusted my gut and that instinct is what led me to launch my own company.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
There have been a lot of challenges and obstacles that we’ve had to overcome. We had to pivot everyone’s marketing strategy when COVID hit, creating opportunities in such creative ways, while also showing owners that this was the time to gain small business market share- as so many people’s instincts were to cut marketing. Other challenges have been navigating the use of AI- it’s so important that we stay ahead with technology while keeping the human mind a large part of the creative process!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
We’re designers, marketers, problem-solvers, doers, thinkers, and all-around leaders in our space. We bring happiness to our clients by simplifying and leveraging today’s digital marketing platforms, allowing them to enhance their quality of life and devote their energy to other critical areas of their business. Whether you’re just starting out or looking to level up your business, we’re ready to guide and support you every step of the way. The three divisions of Pearl Jade Marketing are branding, websites, and marketing. We are unique by keeping humans heavily involved & are there for you at every phase of your business!
What do you like best about our city? What do you like least?
Baltimore has a unique blend of history, culture, and community. I love the energy of the Inner Harbor, the art and music scene, and the way each neighborhood has its own personality. The city feels creative and resilient, with people who are passionate about making their community stronger. And, of course, you can’t beat the food- I especially love the crab cakes.
Contact Info:
- Website: https://pearljade.com
- Instagram: https://www.instagram.com/pearljademarketing/#
- Facebook: https://www.facebook.com/pjademkt
- LinkedIn: https://www.linkedin.com/company/pearl-jade-marketing/
- Youtube: https://www.youtube.com/@pearljademarketing8225
