Today we’d like to introduce you to Amy Morton.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Thank you so much for the opportunity!
My name is Amy Morton, founder and chief curator of Morton Fine Art in Washington, D.C. I started my contemporary art gallery in 2010 with my trademarked mobile gallery model *a pop-up project. I was in a temporary location downtown and quickly realized I needed a permanent brick and mortar space. Since then, I have kept both a permanent space and the mobile pop-up exhibition model active.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Small businesses, art businesses in particular, rarely have smooth roads. We ride the waves alongside economic, social and political uncertainty as well as the collective mood locally, nationally and sometimes internationally. It’s a business road for those who are naturally agile and risk tolerant.
As you know, we’re big fans of Morton Fine Art. For our readers who might not be as familiar what can you tell them about the brand?
Morton Fine Art was founded in 2010 with the intention of being a welcoming platform for original and substantive voices. The model is very intentionally accessible, comfortable (not elitist), and is educational at its core. My personal belief is that shared human understanding can be reached through connection and openness, and for that reason the gallery has naturally developed a stellar roster of artist-partners from all over the world and has an additional focus on artists from the African and Global Diaspora. There is a philosophical bent to much of the artwork exhibited which is deeply rooted in the human condition and invites viewers to explore and grow. Curiosity is at the heart of so much creative and imaginative work – I hope we reach collectors, fellow creatives and art enthusiasts on that level.
What sort of changes are you expecting over the next 5-10 years?
Ah, good question. There have been so many shifts in the past 5, 10 and 15 years of being in business! I can only imagine that will mirror the experience in the future too. My favorite current industry trends are increased transparency, accessibility and inclusion. I also wish for continuing and improved art access for children and youth. Activating imagination and critical thinking is paramount to a successful future for all of us, and for longer-term valuing of arts and culture.
Contact Info:
- Website: https://www.mortonfineart.com
- Instagram: @mortonfineart
- Facebook: Morton Fine Art LLC
- Youtube: @mortonfineart
